Did Apple 'Pro' and 'Air' Retail Art Installations Captivate India During iPhone 17 Launch?
Click to start listening
Synopsis
In the vibrant city of New Delhi, Apple’s latest iPhone 17 launch has created a sensation, drawing huge crowds to its flagship stores. Exciting retail art installations outside the BKC store in Mumbai have further amplified the buzz. Join us as we explore the thrilling atmosphere of innovation, customer enthusiasm, and the unveiling of the iPhone 17 series.
Key Takeaways
- Long queues at Apple stores indicate high demand for the iPhone 17.
- Retail art installations enhance customer engagement during launches.
- The iPhone 17 features cutting-edge camera technology.
- Customers reported positive experiences with the purchasing process.
- Apple maintains a strong presence in the Indian market.
New Delhi, Sep 19 (NationPress) Long lines were observed outside Apple's retail outlets across India on Friday, with the striking ‘Pro’ and ‘Air’ retail art displays outside Mumbai’s flagship Apple BKC store capturing the attention of many as they welcomed the new iPhone 17 series.
The installations and the lengthy queues emphasized the enthusiasm surrounding the iPhone 17 series' launch in the country.
Apple CEO Tim Cook shared a photo of the BKC store on X, highlighting the intricate decorations, including a massive iPhone 17 Pro banner on one side and an iPhone Air showcase on the other.
Customers conveyed their happiness regarding store availability and design to IANS. One buyer mentioned purchasing an iPhone 17 Pro Max on the spot, while another, who lined up at 2 a.m. for a Cosmic Orange 256GB model, described the hue as “incredible.”
One shopper stated, “I got the iPhone 17 Pro Max on launch day. It was a fantastic experience with ample availability. Apple has unveiled something innovative this year.”
A resident from Delhi who traveled to Mumbai for the latest Apple iPhone 17 series recounted his experience: “I came to stand in line at 2 a.m. last night... I acquired the iPhone 17 Pro Cosmic Orange 256GB... The color is stunning, and I can't wait to set it up...”
Another customer reported purchasing two iPhones after arriving at 6:30 a.m., praising the “seamless” in-store process.
Apple employees at the Mumbai-BKC store greeted the first customers with cheers and applause.
Similar celebratory events are expected to occur at other flagship locations nationwide.
In recent years, Apple executives, including Cook, Greg Joswiak, and Deirdre O’Brien, have celebrated new iPhone launches at Apple’s Fifth Avenue store in New York City.
Apple introduced the iPhone 17 on September 9, featuring the new Center Stage front camera, a 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in greater detail.
The 6.3-inch Super Retina XDR display with ProMotion is purportedly larger and brighter, according to the company. Equipped with the new Ceramic Shield 2, the front cover is said to be more durable, with 3x better scratch resistance than the previous generation and reduced glare. The device is powered by the latest-generation A19 chip for enhanced performance and longevity.
Point of View
It is clear that Apple’s iPhone 17 launch has captivated audiences across India. The impressive art installations and enthusiastic crowds symbolize not just consumer interest but also Apple’s continued influence in the tech industry. This event marks a significant moment in retail and consumer technology, reinforcing India’s role as a key market for Apple.
NationPress
20/09/2025
Frequently Asked Questions
What new features does the iPhone 17 offer?
The iPhone 17 features a Center Stage front camera, a 48MP Fusion Main camera, and a new 48MP Fusion Ultra Wide camera for improved photography. It also boasts a 6.3-inch Super Retina XDR display and is powered by the A19 chip for enhanced performance.
Where were the major launch events held in India?
The major launch events were held at Apple’s flagship stores, particularly the BKC store in Mumbai, which featured impressive retail art installations.
What was the customer response during the launch?
Customers expressed satisfaction with the availability and design of the iPhones, with many sharing positive experiences about the smooth purchasing process.
How did Apple celebrate the launch?
Apple employees greeted the first customers at the Mumbai-BKC store with cheers and applause, creating a festive atmosphere to celebrate the launch.
Is the iPhone 17 available in different colors?
Yes, the iPhone 17 is available in several colors, including the popular Cosmic Orange, which has been well-received by customers.
