Will Apple’s First Foldable iPhone Transform the Market in Late 2026?
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Synopsis
Apple is set to unveil its first foldable iPhone in late 2026, a move that could revolutionize consumer expectations and drive foldable devices into mainstream acceptance. With significant market predictions, this monumental shift could reshape the dynamics of smartphone competition and elevate consumer demand.
Key Takeaways
- Apple's foldable iPhone is set to launch in late 2026.
- The US foldable smartphone market is predicted to grow by 68% in 2025.
- Apple's entry could reshape brand dynamics and consumer demand.
- Samsung maintains leadership with its refreshed Galaxy series.
- Motorola is quickly closing the gap in the clamshell segment.
New Delhi, Oct 25 (NationPress) Apple’s anticipated foldable device, projected to launch in late 2026, has the potential to transform consumer perceptions and propel foldable smartphones into a new era of mainstream popularity, as noted in a recent report.
The significant structural change is expected when Apple unveils its inaugural foldable iPhone in late 2026.
As per the insights from Counterpoint Research, Apple's entry into the market would significantly elevate consumer awareness and boost replacement demand among affluent consumers.
With Apple’s influence in the tech ecosystem, the upcoming launch could notably alter brand dynamics and enhance overall market volumes.
The report forecasts a remarkable 68 percent growth in the US foldable smartphone market in 2025, marking the beginning of a robust growth phase following several years of experimentation.
This growth surge is driven by a wider acceptance of different form factors, enhanced durability of foldable designs, and an increasingly diverse range of offerings from multiple manufacturers.
This year, the expansion of product portfolios and ecosystem readiness are key factors shaping the market.
Samsung is poised to retain its market leadership with the revamped Galaxy Z Fold and Flip series, introducing an FE variant to improve accessibility, while also gearing up to reveal its highly anticipated tri-fold device later this year.
On the other hand, Motorola is swiftly expanding its Razr series through broader carrier partnerships in the prepaid segment, quickly closing the gap with Samsung compared to previous cycles.
The report highlights that Google’s Pixel 10 Pro Fold, launched in October 2025, occupies a niche between Samsung’s premium devices and Motorola’s lifestyle-centric designs, testing the brand’s ability to translate its AI-focused Android experiences into distinctive hardware.
Liz Lee, Associate Director at Counterpoint Research, remarked that while Samsung continues to excel in maturity and ecosystem capability in 2025, Motorola’s rapid growth in the clamshell segment and Google’s AI-oriented strategy are reshaping the competitive landscape.
Lee also noted that Apple’s eventual entry in 2026 will not only broaden the market but also solidify foldables as a standard premium smartphone format.
Point of View
It is crucial to recognize the significance of Apple's upcoming entry into the foldable smartphone market. This development not only promises to enhance consumer engagement but also encourages competition, which ultimately benefits consumers. The shift towards foldable technology is inevitable, and with major players like Apple entering the arena, we can anticipate a thrilling evolution in mobile innovation.
NationPress
30/10/2025
Frequently Asked Questions
When is Apple expected to launch its foldable iPhone?
Apple's first foldable iPhone is anticipated to be released in late 2026.
How will Apple's entry affect the foldable smartphone market?
Apple's entrance is expected to significantly increase consumer awareness, boost replacement demand, and reshape brand dynamics in the foldable smartphone market.
What growth is predicted for the US foldable smartphone market?
The US foldable smartphone market is forecasted to grow by 68 percent year-on-year in 2025.
What are the main factors driving the foldable smartphone market?
Key factors include broader form factor adoption, improved durability, and diverse offerings from multiple brands.
Which companies currently lead the foldable smartphone market?
Samsung leads with its Galaxy Z Fold and Flip series, while Motorola is rapidly expanding its Razr series.
