Will Apple Achieve Record Sales in India During the Festive Season with 28% Growth?
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Synopsis
Apple is poised to break sales records in India this festive season, with a projected 28% growth in 2025 driven by the iPhone 17 series. Discover how Apple's strategies and innovative features are shaping market trends and consumer preferences, positioning the tech giant for success as demand surges.
Key Takeaways
- Apple is projected to achieve a 28% year-on-year sales increase in India for the festive season 2025.
- The iPhone 17 series has outperformed its predecessor, the iPhone 16 series.
- High demand for the Pro and Pro Max models is noted, with stock shortages reported.
- Significant pre-bookings indicate strong consumer interest ahead of Diwali.
- Innovative features like the new cameras and display technology enhance the iPhone 17's appeal.
New Delhi, Sep 20 (NationPress) The renowned US technology powerhouse, Apple, is gearing up to record its highest festive sales in India, with analysts projecting a remarkable 28% year-on-year growth in 2025, driven by the impressive launch of the iPhone 17 series.
Research from Counterpoint indicates that this anticipated sales surge is attributed to an aggressive n-1 strategy during the festive season, with the iPhone 17 series outperforming its predecessor, the iPhone 16 series.
According to analysts, the opening week sales of the iPhone 17 series have exceeded those of the iPhone 16 series by 19%.
“Apple is strategically leveraging the premiumisation trend in India,” remarked Tarun Pathak, Research Director at Counterpoint Research.
The demand for the Pro and Pro Max models is particularly high, leading to stock shortages across several distribution channels, especially for the popular Cosmic Orange variant, Pathak noted.
Enhancements such as upgrading the base model to 256GB, along with cashback incentives and flexible up to 24-month EMIs, significantly improve its appeal, he added.
The newly introduced iPhone 17 Air, despite its higher price point, is attracting more interest compared to last year's Plus model, Pathak further explained.
Moreover, initial demand is exceeding supply, creating challenges for retailers in securing inventory, particularly for the 17 Pro models.
Prabhu Ram, VP of Industry Research Group (IRG) at CMR, stated that Apple is on track to surpass 4.5 million shipments this festive quarter, with the new iPhone Air set to drive additional interest.
He also highlighted that pre-bookings for the iPhone 17 lineup are exceeding last year's numbers, positioning Apple for sustained momentum as Diwali approaches.
Apple unveiled the iPhone 17 on September 9, featuring a new Centre Stage front camera, a 48MP Fusion Main camera with a 2x optical zoom, and a 48MP Fusion Ultra-Wide camera for capturing expansive scenes and detailed macro photography.
The device boasts a 6.3-inch Super Retina XDR display with ProMotion technology that is both larger and brighter, according to the company. The newly designed Ceramic Shield 2 is claimed to be more durable, offering 3x better scratch resistance than its predecessor, along with reduced glare. The phone is equipped with the latest-generation A19 chip, ensuring enhanced performance and longevity.
Point of View
It's clear that Apple's strategic positioning in the Indian market is commendable. Their ability to adapt to consumer preferences while maintaining a premium image underscores their commitment to excellence. The festive season presents a unique opportunity for growth, and Apple's innovations are likely to play a pivotal role in their success.
NationPress
20/09/2025
Frequently Asked Questions
What is Apple's projected sales growth in India for 2025?
Analysts forecast a remarkable 28% year-on-year sales growth for Apple in India during the festive season of 2025.
How are the new iPhone 17 models performing in the market?
The iPhone 17 series has seen an impressive opening week sales that are 19% higher than the iPhone 16 series, indicating strong market demand.
What features make the iPhone 17 appealing to consumers?
The iPhone 17 features a new Centre Stage front camera, a 48MP Fusion Main camera, and enhanced display technology, making it highly attractive to users.
Why are the Pro and Pro Max models particularly popular?
The Pro and Pro Max models are experiencing high demand due to their premium features and limited availability, particularly the sought-after Cosmic Orange variant.
What incentives is Apple offering for new purchases?
Apple is enhancing the value of the base model with a 256GB upgrade, cashback offers, and flexible financing options such as 24-month EMIs.
