What Makes Arattai’s Engineering So Profound? Insights from Zoho's Sridhar Vembu
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Synopsis
Discover the innovative engineering behind Arattai, Zoho's groundbreaking messaging app. Co-founder Sridhar Vembu shares insights into its robust framework and commitment to privacy. As Arattai gains traction, learn why it stands out in the crowded messaging landscape.
Key Takeaways
- 15 years of research underpin the messaging framework.
- Arattai is committed to user privacy.
- Distributed framework enhances security and performance.
- Recent endorsements have skyrocketed downloads.
- Zoho aims for openness unlike competitors.
New Delhi, Oct 5 (NationPress) On Sunday, Sridhar Vembu, Co-founder and Chief Scientist of Zoho, elaborated on the substantial technological foundation of Arattai, Zoho's messaging app developed in India. The application has garnered considerable attention on social media this week, thanks to endorsements from prominent business figures.
Vembu shared on X that the messaging/AV framework of Arattai is a product of 15 years of rigorous research. This application boasts a distributed framework that facilitates the decentralization of workloads across multiple servers and databases, ensuring fault tolerance, performance monitoring, and security.
He remarked, "While Arattai may appear simple on the outside, it possesses significant depth internally. Let me outline the engineering frameworks (all developed in-house) that support Arattai. The first is our messaging/AV framework, which has served as Zoho's 'real-time' backbone for some time, providing quick and clear calls and meetings. This has been refined over 15 years."
The application's distributed framework is fundamental to Zoho, "enabling much of what is visible on the surface while also securing our systems. We have been enhancing this for over 20 years," he added.
Vembu mentioned that Zoho's teams are actively engaged in developing these frameworks and offering robust support to the Arattai team, assuring customers of upcoming innovations from the platform.
Previously, Vembu stated that the company aspires for Arattai to be an open network, unlike WhatsApp, which is a closed ecosystem, facilitating seamless cross-platform functionality.
Launched in 2021, Arattai is marketed as a privacy-centric messaging app, ensuring that all Indian user data is stored within the country.
Currently, voice and video calls are end-to-end encrypted, with plans for message encryption in future updates.
Since September 25, Arattai has been witnessing about one lakh downloads daily, a significant increase from just 300 earlier, with daily active users soaring 40 times in the last week of September.
This surge was catalyzed after government officials endorsed the app, propelling it to the top of India’s app charts.
Point of View
Innovation and privacy are paramount. Arattai’s engineering showcases India's potential in creating robust apps that prioritize user data security. As we navigate the digital age, platforms like Arattai are crucial in fostering a more open and secure communication ecosystem.
NationPress
05/10/2025
Frequently Asked Questions
What is Arattai?
Arattai is a messaging app developed by Zoho, emphasizing privacy and secure communication.
How does Arattai ensure user data privacy?
All user data is hosted within India, and the app uses end-to-end encryption for voice and video calls.
What sets Arattai apart from other messaging apps?
Unlike WhatsApp, Arattai aims to be an open network, facilitating seamless communication across platforms.
How many downloads has Arattai achieved recently?
Since September 25, Arattai has been averaging around one lakh downloads per day.
What is the future of Arattai?
Zoho plans to introduce more innovations and features based on user feedback and technological advancements.
