Artificial Intelligence Accelerates Need for Reinvention, Becomes Personal Brand Advocate: Report
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New Delhi, Jan 7 (NationPress) As the adoption of artificial intelligence (AI) accelerates across organizations and society at an unprecedented pace, 69 percent of executives, including those in India, believe it creates a new sense of urgency for reinvention, influencing the design, construction, and operation of technology systems and the processes they enable, as highlighted in a report released on Tuesday.
The ‘Accenture Technology Vision 2025’ report also forecasts that AI will increasingly serve as a technology development partner, act as a personal brand ambassador, power robotic entities in the physical realm, and cultivate a new symbiotic relationship with humans to maximize potential.
Julie Sweet, Chair and CEO of Accenture, stated that unlocking AI's advantages will only be attainable if leaders take the initiative to instill and cultivate trust in its performance and outcomes systematically, enabling businesses and individuals to harness AI's remarkable possibilities.
Trust among people in AI is crucial for it to have the expected extensive and beneficial impact.
A significant 77 percent of executives believe that the genuine benefits of AI can only be realized when built on a foundation of trust, and a slightly higher 81 percent concur that trust strategies must evolve alongside any technology strategy.
The primary global research incorporated two parallel surveys: involving over 4,000 executives from 21 industries across 28 countries, including India, with a sample size of 190 executives.
“The advancements in digitizing knowledge, emerging AI models, agentic AI systems, and new architectures allow enterprises to develop their own unique cognitive digital brains,” remarked Karthik Narain, group chief executive-Technology and CTO at Accenture.
The autonomy introduced by these generalized AI systems can enhance organizational dynamism and intentionality like never before. It will empower leaders to reconsider the design of digital systems, the way people operate, and reshape how they develop products and engage with customers, he explained.
While 80 percent of executives express concern that large language models (LLMs) and chatbots could lead to uniform branding, 77 percent agree that brands can tackle this by actively creating personalized AI experiences and incorporating unique brand elements such as culture, values, and voice into these interactions via their digital brain.
Generalist robots are anticipated to emerge within the next decade, bringing increased AI autonomy into the physical world. The report noted that initial general-purpose robots could quickly evolve into specialist robots, acquiring new tasks rapidly.
