What Role Do B30 Locations Play in Mutual Fund Assets?

Synopsis
Key Takeaways
- B30 locations contribute significantly to the mutual fund sector.
- Year-on-year growth of 16 percent for B30 assets.
- Strong preference for equity schemes among B30 investors.
- Institutional assets are primarily concentrated in T30 locations.
- Direct investment is becoming more popular among retail investors.
New Delhi, Sep 24 (NationPress) According to a recent report, locations outside the top 30 cities in India, commonly referred to as B30 locations, accounted for 18 percent or Rs 14.14 trillion of the mutual fund industry's assets as of August. This figure marks a slight decrease from Rs 14.20 trillion in July, reflecting a minor decline of 0.4 percent. However, when compared year-on-year, this represents a significant increase of 16 percent.
In contrast, assets from the top 30 cities, known as T30 locations, also experienced a 16 percent year-on-year growth during the same period.
Notably, B30 locations show a strong preference for equity investments, with nearly 76.49 percent of their assets allocated to equity schemes and 9.19 percent in balanced schemes, as highlighted by ICRA Analytics.
Additionally, about 11.81 percent of the assets from B30 locations are directed towards debt-oriented schemes, contrasting with 31.41 percent from T30 locations.
As of August 2025, 27.44 percent of assets held by individual investors originated from B30 locations, while 4.79 percent of institutional assets came from these areas.
The report indicates that institutional assets are heavily concentrated in T30 locations, which make up 95.21 percent of the total.
Looking back to August 2024, 26.87 percent of assets were attributed to individual investors from B30 locations, with 5.13 percent coming from institutional assets.
As of this August, approximately 27.14 percent of retail investors chose to make direct investments, while 65.50 percent accessed their investments through non-associate distributors.
Furthermore, nearly 28.75 percent of high-net-worth individual (HNI) assets were invested directly, while 47.92 percent of the mutual fund industry's total assets were invested directly, and 45.75 percent originated from non-associate distributors.