The Bollywood Music Project (BMP) celebrates its 10th anniversary edition on 24 October 2026 at Jio World Garden, Mumbai, with Radico Khaitan's flagship vodka brand Magic Moments returning as the 'Powered By' partner for the milestone event. The festival will feature more than 20 artists spanning Bollywood, indie, folk, and Sufi music, marking a decade of a platform that has sought to bridge generations through Indian popular music.

A Decade of Bollywood Music Project

Launched in 2016, BMP has steadily grown from an ambitious live-music concept into one of India's more recognisable independent music festivals. Its previous edition drew an audience of over 20,000, and the 10th edition is expected to scale up further in production and programming. Deepak Choudhary, Founder of Bollywood Music Project, described the journey as 'nothing short of historic', saying the platform had evolved into 'a massive cultural phenomenon.'

'Ten years ago, we set out to build a boundary-breaking playground where legendary maestros, chart-topping pop icons and indie visionaries could coexist on the same stage,' Choudhary said. 'This landmark 10th anniversary is our definitive love letter to the fans, and we are dialling up the scale, production and sonic diversity to deliver an absolute juggernaut of a festival experience.'

The Line-Up: Across Generations and Genres

The milestone edition brings together a wide cross-section of Indian musical talent. Confirmed artists include Himesh Reshammiya, Shilpa Rao, A Hariharan, Roop Kumar Rathod, Sunali Rathod, Neeraj Shridhar, Palash Sen of Euphoria, Anu Malik, and Amit Kumar. The line-up also features Shahid Mallya, Kutle Khan, Vaishali Samant, Akshay Hariharan, Abhay Jodhpurkar, Anmol Malik, Ada Malik, Jaan Kumar Sanu, Anirudh Suswaram, Junaid Ahmed, Anjana Padmanabhan, Qurious Band, Bombay Bandook, Retro2Metro, and Xogi.

Magic Moments and the Brand-Culture Play

Magic Moments crossed 8.5 million cases in FY2026, building its market position through flavour-led innovation including its Remix range and Flavours of India expressions. The brand's association with BMP is part of a broader strategy to connect with consumers through cultural experiences rather than conventional advertising alone.

Kunal Madan, Chief Marketing Officer of Radico Khaitan, said: 'Building a brand today means understanding not just what consumers choose, but the culture and experiences they connect with. For Magic Moments, our continued association with Bollywood Music Project is an opportunity to be part of that connection, while engaging with audiences through a platform that celebrates the diversity and enduring appeal of Indian music.'

Event Details and How to Attend

The Bollywood Music Project 2026 takes place on 24 October 2026 at Jio World Garden, Mumbai. Tickets are available on District. With a diverse line-up and a decade of programming behind it, the 10th edition is positioned as the festival's most ambitious outing yet.