Will Decathlon Increase Sourcing from India to $3 Billion and Create 3 Lakh Jobs by 2030?
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Synopsis
Decathlon's bold plan to ramp up sourcing in India to $3 billion by 2030 could reshape the sports retail landscape, promising to create 3 lakh jobs. This initiative demonstrates the growing importance of India in global manufacturing, aligning with the 'Make in India' campaign.
Key Takeaways
- Decathlon plans to increase local sourcing in India to $3 billion by 2030.
- Over 3 lakh jobs will be created in the production ecosystem.
- Current sourcing from India is 8%, with a target of 15%.
- Focus will be on footwear, fitness equipment, and sports textiles.
- Goal to enhance local sourcing for 132 stores to 90% by 2030.
New Delhi, July 30 (NationPress) Decathlon, a leading global sports retailer, has revealed its ambitious plan to escalate its local sourcing in India to $3 billion by 2030 as part of the 'Make in India' initiative.
The company is targeting the creation of over 3 lakh direct and indirect jobs throughout its production network by 2030.
On the occasion of its 25th anniversary of manufacturing in India, Decathlon's move highlights an increasing commitment to Indian manufacturing, as stated in a company release. Currently, India contributes 8 percent of Decathlon’s global product supply.
The objective is to elevate this to 15 percent, focusing on high-demand categories such as footwear, fitness equipment, and advanced sports textiles.
Decathlon currently sources over 70 percent of the merchandise for its 132 Indian stores locally, with a goal to enhance this figure to 90 percent by 2030. The manufacturing infrastructure comprises 113 facilities, 83 suppliers, and 7 production offices, along with a design center.
According to Sankar Chatterjee, CEO of Decathlon India, "Our commitment to quality and rapid local production has enabled us to expand our retail presence and offer a wider range of Made in India products. We prioritize excellence as we advance into omni-channel shopping, making sports more accessible to the Indian populace."
India's industrial prowess is reshaping Decathlon's global supply chain, especially in culturally significant sectors like Yoga and Cricket, which are now entirely designed and produced in India for various markets.
“India has emerged as a pivotal element in our global production strategy,” stated Frederic Merlevede, the global production head. Decathlon also aspires to integrate production and retail operations in over 90 Indian cities by 2030, as mentioned in the statement.
The Union Cabinet has recently endorsed ‘Khelo Bharat Niti 2025’ to enhance domestic manufacturing of sports equipment. Presently, India exports 60 percent of its sporting goods. Although the global sports industry generates approximately $600 billion annually, India’s current contribution is modest, and even slight advancements in this sector could unlock significant economic and social benefits.
Point of View
I believe Decathlon's commitment to boosting local sourcing in India reflects a strategic shift towards enhancing domestic manufacturing capabilities. This initiative could generate significant employment opportunities and foster economic growth, contributing to the broader vision of 'Make in India'. However, it is essential to monitor the execution of these plans to ensure they translate into tangible benefits for the local workforce and communities.
NationPress
31/07/2025
Frequently Asked Questions
What is Decathlon's goal for local sourcing in India?
Decathlon aims to increase its local sourcing in India to $3 billion by 2030.
How many jobs is Decathlon planning to create?
The company plans to create over 3 lakh direct and indirect jobs in its production ecosystem by 2030.
What percentage of Decathlon's products currently come from India?
India currently supplies 8% of Decathlon's global products, with a target to increase this to 15%.
What categories will Decathlon focus on for sourcing?
Decathlon will emphasize high-potential categories such as footwear, fitness equipment, and advanced sports textiles.
How many Indian cities does Decathlon plan to integrate its production and retail operations?
Decathlon aims to integrate production and retail in over 90 Indian cities by 2030.
