How is FIEO Responding to the Government's Market Access Support to Boost Exports?
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Synopsis
In a significant move for India's export sector, FIEO has welcomed the government's new Market Access Support initiative. This strategic framework aims to empower MSMEs and first-time exporters by providing crucial financial and institutional support, enhancing their global market presence. Discover how this initiative could reshape India's export landscape.
Key Takeaways
- Structured financial support for international trade events.
- 35% participation requirement for MSMEs.
- Support for first-time exporters.
- Focus on priority sectors and markets.
- End-to-end digitization of processes for transparency.
New Delhi, Dec 31 (NationPress) The Federation of Indian Export Organisations (FIEO) expressed its approval for the recent initiation of the Market Access Support (MAS) initiative on Wednesday. This intervention is seen as a timely and strategic move aimed at enhancing India's global export presence, particularly benefiting MSMEs, first-time exporters, and priority sectors.
According to FIEO, the MAS initiative, part of the government's Export Promotion Mission, will offer organized financial and institutional assistance for buyer-seller meetings, international trade fairs and exhibitions, mega reverse buyer-seller meetings held in India, and trade delegations to priority and emerging markets.
The initiative will be executed under the NIRYAT DISHA sub-scheme in collaboration with the Department of Commerce, Ministry of MSME, Ministry of Finance, export promotion councils, commodity boards, and industry associations.
The framework stipulates a minimum participation of 35 percent by MSMEs. Small exporters with an export turnover of up to Rs 75 lakh in the previous year will benefit from partial airfare support, thereby encouraging new and small exporters to join global events.
Additionally, the MAS framework optimizes event-level financial support limits and cost-sharing ratios, extending preferential assistance to priority sectors and markets.
S C Ralhan, President of FIEO, noted that this intervention signifies a significant shift in India’s export promotion approach, emphasizing predictable, well-structured, and outcome-oriented market access activities.
He further remarked that the government has responded to a long-standing need of exporters, particularly MSMEs, who frequently encounter challenges in accessing international markets.
FIEO also appreciated the anticipated establishment of Proof-of-Concept and Product Demonstration support, especially for technology-driven and sunrise sectors, along with the gradual implementation of advanced digital tools for market intelligence and exporter follow-up.
“The MAS program has the potential to become a fundamental element of India’s export ecosystem by fostering stronger buyer interactions, data-informed policy feedback, and deeper integration of Indian exporters into global value chains,” Ralhan emphasized.
The complete digitization of processes via the government portal will guarantee transparency, simplified access, and expedited approvals. Mandatory online feedback, lead tracking, and outcome measurement tools will ensure that market access initiatives align with tangible business results.
Point of View
The launch of the Market Access Support initiative by the government is a commendable step towards addressing longstanding challenges faced by exporters, especially MSMEs. By providing structured support, the initiative not only fosters inclusivity but also strengthens India's position in the global export market. This strategic approach is essential for the sustainable growth of our economy and aligns well with our national goals.
NationPress
31/12/2025
Frequently Asked Questions
What is the Market Access Support initiative?
The Market Access Support initiative is a government program aimed at enhancing India's export capabilities by providing financial and institutional support to exporters, particularly MSMEs and first-time exporters.
Who will benefit from the MAS initiative?
Small exporters, MSMEs, and sectors identified as priorities will benefit, with specific support structures in place to facilitate their participation in global trade events.
How does the MAS initiative support MSMEs?
The initiative mandates a minimum 35 percent participation from MSMEs and offers partial airfare support for small exporters, encouraging their involvement in international markets.
What is included in the support framework?
The framework includes financial support for buyer-seller meets, international trade fairs, mega reverse buyer-seller meets, and trade delegations to emerging markets.
How will this initiative affect India's export ecosystem?
The MAS initiative aims to create stronger buyer engagement, improve data-driven policy feedback, and integrate Indian exporters more deeply into global value chains.
