Will Gautam Adani Hold Your Hand While You Soar?
Synopsis
Key Takeaways
- Emotional Connection: The film emphasizes the importance of a human touch in airport services.
- World-Class Infrastructure: Adani Airports aims to set global standards in travel.
- Support Services: Ground staff provides essential assistance, enhancing the travel experience.
- New Airport Launch: Navi Mumbai International Airport is set to begin operations on December 25.
- Partnership Model: NMIA operates under a public-private partnership to enhance airport capabilities.
New Delhi, Nov 18 (NationPress) Gautam Adani, the Chairman of the Adani Group, introduced a touching airport film on Tuesday, vowing to combine a human touch with world-class service at Adani Airports.
The film, titled “Aapke Safar Ke Humsafar”, is part of the celebrated Hum Karke Dikhate Hain initiative, illustrating how infrastructure can serve as a powerful force for significant change and emotional connection.
“In our actions lie the promises we make. Promises to unveil new skies, to carry your aspirations across boundaries, and to stand by you while you take flight. Aapke safar mein humsafar ban jaate hain. New skies await! Hum Karke Dikhate Hain!” Gautam Adani expressed in a post on the social media platform X.
The narrative highlights the human element, where the ground staff at Adani Airports assist an elderly couple embarking on their inaugural international trip, providing them with wheelchair support. The airport staff also navigates them through the duty-free shopping area, ensures their comfort in the lounge, and offers a seamless escort to the boarding gate.
This film provides an insider’s look at Adani Airports that set world-class standards in travel and infrastructure, while prioritizing people and communities.
Conceptualized by Ogilvy India and directed by acclaimed director Shoojit Sircar, the film showcases how Adani Airports transcend mere infrastructure to become genuine companions in every traveler’s journey.
The story reaches a poignant conclusion, highlighted by the campaign’s signature message: “Sirf world class airports nahi chalate hain… aapke safar mein humsafar ban jaate hain. Adani. Hum karke dikhate hain.” (We don’t just operate world-class airports… We become your companions on the journey. Adani. We make it happen.)
In related news, the latest addition to Adani Airports, the Navi Mumbai International Airport (NMIA), is set to commence commercial operations on December 25 (Christmas Day) featuring 23 scheduled daily departures.
Initially, NMIA will operate for 12 hours daily, from 08:00 to 20:00, managing 23 scheduled departures.
During this phase, the airport is expected to facilitate up to 10 flight movements per hour.
NMIA is a public-private partnership (PPP) involving Mumbai International Airport Limited (MIAL), a subsidiary of Adani Airports Holdings Limited (AAHL), which possesses a majority stake of 74%, while the City and Industrial Development Corporation of Maharashtra Limited (CIDCO) holds the remaining 26%.