How Do GST Cuts Spark a Festive Sales Surge Across India?

Synopsis
Key Takeaways
- GST cuts have lowered prices on essential and electronic goods.
- Consumer confidence is rising ahead of Diwali.
- Shopkeepers report increased footfall and sales.
- Markets are buzzing with festive energy.
- Overall, GST reforms have revived market demand.
Puri/Cuttack/Noida, Oct 14 (NationPress) A surge of festive excitement is enveloping Indian marketplaces, fueled by the recent GST reductions that have lowered prices on essential and electronic goods.
From Odisha to Uttar Pradesh, shopkeepers and consumers are voicing their appreciation for the central government’s efforts to alleviate financial burdens and rejuvenate business just in time for Diwali.
In Cuttack, a local shopper mentioned how the GST cut on electronics has made everyday luxuries more affordable.
“The GST on essential items like air conditioners and refrigerators has dropped from 28% to 18%. We can now purchase these products more conveniently and at reduced prices. This relief is only due to the initiatives of the Prime Minister and his cabinet,” they stated.
Amit Biswal, a Cuttack shopkeeper, mirrored this sentiment. “Previously, customers would ask about prices and leave without making a purchase. Now, they are happily buying. The lowered GST has significantly improved our business,” he shared.
Heading to Puri, Odisha, Shiv Prasad Dash, another shop owner, commended the government’s timely intervention.
“Earlier, folks were hesitant to buy in bulk. But now, with lower prices, customers are arriving in droves. Consumer interest has surged, and the Puja season sales have been incredible. I’m very thankful to the government,” he remarked.
In Noida, the scenario is akin. With inflation hitting its lowest point in 99 months and GST rates slashed on numerous items—especially electronics—markets are alive with energy.
“The Diwali season is thriving. Compared to last year, our sales have significantly risen. The 10% GST reduction on electronics has drawn customers back to physical stores,” a local shopkeeper noted.
From Hardoi, Uttar Pradesh, shopkeepers report an influx of visitors. “Following the GST cuts, more customers have started coming to our shops. This festive season, we are competing with online platforms. Both buyers and sellers are pleased,” stated a shopkeeper.
Across all areas, the message is unequivocal — GST reforms have provided financial respite to households, revived market demand, and rekindled the festive spirit throughout India.
With enhanced consumer confidence, traders are optimistic that this season will herald one of the most prosperous sales periods in recent memory.