Hyundai, Kia sell 131,032 EVs in Europe in H1 2026, up 41.8%
Synopsis
Key Takeaways
Hyundai Motor and Kia sold a combined 131,032 electric vehicles (EVs) in Europe during the first half of 2026, marking a sharp 41.8 percent year-on-year rise from 92,365 units in the same period last year. The South Korean automakers confirmed the figures on Sunday, 2 August, signalling a decisive acceleration in their European EV push.
Top-Selling Models
The Kia EV3 compact SUV led the pack with 27,121 units sold, making it the bestselling model in the combined portfolio. It was followed by the Hyundai Inster subcompact SUV at 16,594 units and the Kia EV4 sedan at 14,502 units. The strong performance of entry-level and compact models suggests that affordability-focused EVs are gaining traction in a market where premium EV demand has shown signs of softening.
On Track for a Historic 200,000-Unit Year
If the current sales trajectory holds through December 2026, the two brands expect their combined annual EV sales in Europe to exceed 200,000 units — a milestone that would be the first since they entered the European EV market in 2014. The duo first crossed the 100,000 annual unit threshold in 2021, and have posted consistent growth since, reaching 183,912 units in 2025. Their cumulative EV sales in Europe surpassed the 1 million mark through May 2026.
Expanding Lineup Amid Intensifying Competition
Both brands, which operate under the Hyundai Motor Group umbrella, currently offer 14 EV models across Europe, where regulatory pressure and consumer preference continue to drive demand for low-emission vehicles. 'As competition in the European EV market intensifies, we plan to further expand our EV lineup to increase our market share,' a company source said. This comes amid growing rivalry from Chinese EV makers and legacy European automakers ramping up their own electric offerings.
Brazil Expansion on the Horizon
Separately, Hyundai Motor Group has outlined plans to strengthen its foothold in Latin America, with a focus on Brazil. Executive Chair Euisun Chung recently toured the group's manufacturing plant in São Paulo — which currently produces around 200,000 vehicles annually, including the HB20 subcompact and i20 hatchback — as well as the group's regional headquarters during South Korean President Lee Jae Myung's state visit to Brazil. The group plans to expand its SUV lineup, introduce locally tailored eco-friendly vehicles, and develop hydrogen infrastructure in the country. With Europe and Latin America both in focus, Hyundai Motor Group appears to be pursuing a dual-front international growth strategy heading into the second half of the decade.