Did Kia Achieve Record EV Sales in Europe This Quarter?

Synopsis
Kia has set a new benchmark in electric vehicle sales in Europe, with a record 27,761 units sold in the first quarter. This achievement highlights the growing demand for EVs in the region, driven by the popular Kia EV3 model. The company plans to further enhance its electric lineup with new models this year, signaling a robust commitment to sustainability.
Key Takeaways
- Kia achieved record EV sales of 27,761 in Q1.
- The Kia EV3 was the leading model, accounting for 64% of sales.
- Overall EV sales in Europe increased by 28% year-on-year.
- Kia plans to launch new EV models including EV4, EV5, and PV5.
- Hyundai's sales also saw a modest increase in April.
Seoul, May 6 (NationPress) Kia, the second-largest automaker in South Korea, achieved a remarkable milestone by selling an unprecedented number of electric vehicles (EVs) in Europe during the first quarter, as reported on Tuesday.
In the January to March timeframe, Kia recorded sales of 27,761 EVs in the European market, marking a 17 percent increase compared to the previous record set in the third quarter of 2023, according to data shared by the company, as reported by Yonhap news agency.
For the first time, the share of EVs in the company's overall sales in Europe exceeded the 20 percent threshold.
The surge in EV sales was primarily driven by the Kia EV3, a compact electric SUV, which accounted for 17,878 units sold in the first quarter, representing 64 percent of total EV sales during this period.
Overall, EV sales in Europe are on the rise, with 573,500 cars sold in the first quarter alone, reflecting a 28 percent increase from the same timeframe last year, according to the European Automobile Manufacturers' Association (ACEA).
Kia is set to expand its EV offerings with the upcoming launches of the new EV4, EV5, and PV5 models in Europe later this year.
In comparison, Hyundai Motor, South Korea's largest automaker, reported a 2 percent increase in sales in April, fueled by strong demand for its SUV models.
Hyundai's sales reached 353,338 vehicles last month, up from 346,473 units a year prior. Domestic sales rose 5.9 percent from 63,733 to 67,510 units, while international sales saw a 1.1 percent increase from 282,740 to 285,828 during the same period.
As Hyundai focuses on boosting sales of its premium models, it also plans to sustain steady sales of gasoline hybrid vehicles amid a slowing EV market.
From January to April, total sales saw a marginal increase of 0.1 percent, rising to 1,354,458 vehicles from 1,353,179 in the same period last year.