Synopsis
Ikonz has launched an AI digital avatar of cricket legend Sourav Ganguly on the HXR device, marking a significant step in digital representation and IP management. This avatar brings Dada's spirit to diverse industries and audiences globally.Key Takeaways
- Ikonz launches an AI avatar of Sourav Ganguly.
- Secured exclusive rights to his voice and likeness.
- Avatar integrates into various applications.
- Backed by prominent investors like Village Global.
- Collaboration with Amitabh Bachchan for digital IPs.
Kolkata, April 11 (NationPress) Ikonz, a provider of AI-enhanced digital experiences, has unveiled the AI digital avatar of cricket icon Sourav 'Dada' Ganguly on the Holographic Extended Reality (HXR) device, heralding a groundbreaking chapter in digital representation and intellectual property management.
According to a statement from the Hyderabad-based Ikonz, it has secured exclusive global rights to Dada's voice, likeness, and mannerisms, allowing for the creation of an avatar that truly embodies the charisma, energy, and distinct presence of one of cricket's most revered personalities.
“Dada has consistently represented the pinnacle of cricketing excellence and innovation. With this digital avatar, we are excited to present his essence to new audiences and sectors worldwide. Our team has employed state-of-the-art AI, motion-capture, and neural-synthesis technologies to ensure the avatar communicates, moves, and expresses emotions just as Sourav Ganguly would,” stated Abinav Varma Kalidindi, CEO of Ikonz.
Expressing his excitement, Sourav Ganguly remarked that he looks forward to witnessing his digital avatar come alive and exploring its potential across sports, entertainment, education, and more.
“Ikonz’s dedication to authenticity and respect for my personal brand instills in me complete confidence in this collaboration,” added the legendary cricketer.
The AI digital avatar of Sourav Ganguly is crafted for seamless integration across a variety of applications, such as personalized brand endorsements, advertising campaigns, banking experiences, retail interactions, interactive podcasts, holographic experiences, voice applications, fan engagement activities, metaverse activations, sports coaching, training modules, educational content, and documentaries.
“By obtaining exclusive IP rights to Dada’s voice, likeness, and mannerisms, Ikonz guarantees that any organization or brand wishing to utilize the digital avatar will directly engage with Ikonz as the sole representative and licensor,” the company stated.
This strategic initiative protects the integrity of Sourav Ganguly's personal brand while unlocking boundless opportunities for collaboration across various industries.
Ikonz Studios has received backing from notable investors, including Village Global, a venture capital firm supported by industry luminaries like Bill Gates, Jeff Bezos, and Mark Zuckerberg.
In June 2023, Bollywood icon Amitabh Bachchan joined Ikonz Studios as a strategic partner, collaborating to create multiple digital intellectual properties (IPs) centered around his persona, thereby enriching the company's entertainment portfolio.
