India has secured a place among Asia Pacific's top 10 branded residence markets by pipeline activity, with the number of branded residential projects expected to rise by 126 per cent over the next six years, according to a report released on Monday, 12 October 2026 by global real estate firm Savills. The findings underscore India's emergence as one of the most compelling long-term growth markets for branded living.

What Is Driving India's Branded Residence Boom

The Savills report attributes India's rise to three converging forces: rapidly growing domestic wealth, expanding metropolitan populations, and a deepening appetite for premium branded living. Unlike the predominantly resort-driven expansion seen across much of Asia Pacific, India's branded residences growth is expected to be anchored in major urban centres — a distinction that sets the country apart from regional peers such as Thailand, Bali, and Phuket.

The urban orientation reflects India's unique combination of population scale, sustained economic growth, and rising aspirational consumption. As branded residences spread across metropolitan hubs, the segment is increasingly seen as a defining feature of India's evolving residential landscape.

India and Thailand Among Regional Leaders

India and Thailand remain important contributors to Asia Pacific's branded residential pipeline, with both countries featuring in the region's top 10 markets by pipeline activity. This positions India alongside more established resort and luxury destinations, with its urban-centric model offering a differentiated growth thesis.

Asia Pacific Market: Key Numbers and Trends

Across Asia Pacific, the average brand premium on residential projects increased from 23 per cent to 29 per cent over the past year alone. The region's branded residential market is forecast to grow 97 per cent by 2032, with 187 projects expected to be delivered across the region during this period.

Notably, the segment is no longer the exclusive preserve of ultra-luxury buyers. Only 48 per cent of pipeline projects now fall in the luxury category, while upscale projects account for a further 23 per cent. This shift reflects changing buyer demographics, with developers and brands increasingly targeting purchasers who seek quality, service, and brand credibility at more accessible price points.

Resorts continue to dominate completed schemes, accounting for 50 per cent of existing inventory — a figure that rises to 65 per cent in the current pipeline, supported by the enduring appeal of destinations such as Bali and Phuket.

What the Industry Is Saying

Shveta Jain, Managing Director, Residential Services, Savills India, said: 'As domestic wealth grows and consumer expectations evolve, we expect quality, service, brand credibility and the strength of the overall residential proposition to become increasingly important in shaping demand for branded residences.'

What This Means for India's Real Estate Sector

India's entry into Asia Pacific's top 10 signals a structural shift rather than a cyclical uptick. The country's branded residence pipeline is urban-led, demographically broad, and backed by rising income levels — factors that could sustain momentum well beyond the six-year projection window. As developers move to capture mid-premium demand alongside traditional luxury, the segment's contribution to India's overall residential market is set to grow materially in the years ahead.