Synopsis
The Indian tablet market grew by 42.8% YoY in 2024, with shipments reaching 5.73 million units. Strong demand from consumers and educational institutions drove this growth, while Samsung maintained market leadership.Key Takeaways
- Tablet shipments in India reached 5.73 million units in 2024.
- Growth was driven by strong consumer demand and educational sector needs.
- Samsung led the market with a 42.6% share.
- The average selling price rose from $309 to $336.
- Xiaomi's shipments increased by 101.7% YoY.
New Delhi, Feb 26 (NationPress) The Indian tablet market experienced remarkable growth in 2024, with total shipments soaring to 5.73 million units, reflecting a 42.8 percent year-on-year (YoY) increase, according to a report released on Wednesday.
Data from IDC's Worldwide Quarterly Personal Computing Device Tracker showed that both detachable and slate tablets played a significant role in this growth, rising by 30 percent and 47.2 percent YoY, respectively.
The consumer segment remained robust, showing a 19.2 percent YoY growth, primarily driven by appealing online promotions, discounts, and cashback offers.
Even though over 60 percent of shipments were entry-level tablets, the average selling price (ASP) rose from $309 in FY2023 to $336 in FY2024 within the consumer segment.
The commercial segment outperformed expectations, with a remarkable 69.7 percent YoY increase, largely influenced by an impressive 104.5 percent YoY boost in tablet demand from educational institutions, as noted in the report.
Government-funded educational initiatives were a key factor in this growth, even as the very large business (VLB) segment faced a 9.9 percent YoY decline.
“With Android tablets featuring enhanced cameras, software updates, and better app integration, they are becoming the preferred choice for light productivity and entertainment, appealing to a specific segment of PC buyers,” stated Priyansh Tiwari, research analyst at IDC India and South Asia.
Samsung led the Indian tablet market in 2024, securing a 42.6 percent overall market share, according to the report. The company dominated both commercial and consumer segments, with shares of 51.1 percent and 32.1 percent, respectively.
Acer Group claimed the second spot in the market with an 18.7 percent share in 2024.
Apple held the third position with an 11 percent market share, experiencing significant growth in both commercial and consumer sectors, rising by 45.3 percent and 4.7 percent YoY, respectively.
Lenovo and Xiaomi each secured 9 percent of the market share, tying for fourth place. Lenovo exhibited an 18.6 percent YoY increase in the consumer segment, as per the report.
Xiaomi's tablet shipments surged by 101.7 percent YoY, establishing it as one of the fastest-growing brands in 2024. Its emphasis on both online and offline sales channels, along with new product launches, contributed to its increased market share.
