How Are Indian Brands Capturing 91% of the Smartwatch Market in Q1?
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Synopsis
In the latest report, Indian brands have solidified their dominance in the smartwatch sector by capturing over 91% of the domestic market in Q1. This article explores the implications of this trend, the shift towards premium models, and what it means for the future of wearables in India.
Key Takeaways
- Indian brands captured over 91% of the smartwatch market in Q1.
- Premium smartwatch shipments above Rs 15,000 grew by 16% year-on-year.
- Market is projected to recover by 2% in 2025.
- OLED display penetration reached 37% in Q1 2025.
- Noise and boAt are leading brands in the market.
New Delhi, May 19 (NationPress) Indian brands dominated the smartwatch landscape by securing over 91 percent of the domestic market during the January-March quarter (Q1), according to a report released on Monday.
Shipments of premium smartwatches, which are priced above Rs 15,000, experienced a 16 percent year-on-year growth, indicating a trend toward wearables that offer advanced health tracking features.
Forecasts suggest the smartwatch market will see a 2 percent recovery in 2025, driven by ongoing innovations in health monitoring technology, as reported by Counterpoint’s IoT Service Research.
As budget-conscious consumers show restraint, brands are redirecting their attention to the mid-range smartwatch segment, especially those priced over Rs 5,000.
Senior research analyst Anshika Jain observed the changing preferences of Indian smartwatch buyers, noting that consumers are increasingly valuing quality and functional aspects over merely low prices.
Although cost remains a consideration, users now emphasize accurate health tracking, user-friendly interfaces, long battery life, and enhanced performance in their smartwatch choices.
This shift towards value-driven purchasing has significantly elevated the premium smartwatch segment (priced at Rs 15,000 and above), which recorded a 16 percent year-on-year growth, resulting in an over 28 percent year-on-year increase in the average selling price (ASP).
“A growing number of consumers are open to investing in high-end models that provide advanced features, superior build quality, and an enhanced user experience,” Jain remarked.
Moreover, the penetration of OLED displays hit an all-time high of 37 percent in Q1 2025, showcasing the rising demand for vibrant, high-contrast screens that improve readability and visual appeal.
“Smartwatches with display screens exceeding 1.9 inches also gained traction, as users preferred larger, high-resolution displays for improved visibility and smoother interactions,” Jain added.
This evolving market trend underscores a broader industry transition towards feature-rich, user-centric smartwatches that harmonize functionality with premium aesthetics.
Noise maintained its leading position with a 29 percent market share, followed by boAt in second place.
Overall, India's smartwatch market is projected to experience moderate growth of 2 percent in 2025, following a phase of market correction.
Point of View
It's evident that the Indian smartwatch market is undergoing a significant transformation. The shift towards premium models highlights a growing consumer inclination towards quality and advanced features over mere affordability. This trend not only reinforces the dominance of Indian brands but also sets the stage for a more competitive and innovative market landscape in the future.
NationPress
01/06/2025
Frequently Asked Questions
What percentage of the smartwatch market do Indian brands hold?
Indian brands hold over 91 percent of the domestic smartwatch market as of Q1.
What is driving the growth of premium smartwatches?
The growth of premium smartwatches is driven by a shift in consumer preference towards feature-rich wearables with precise health tracking.
How much growth is expected in the smartwatch market in 2025?
The smartwatch market is expected to see a moderate growth of 2 percent in 2025.
What is the average selling price increase for smartwatches?
There has been an over 28 percent year-on-year increase in the average selling price of smartwatches.
Which brand currently leads the smartwatch market?
Noise leads the smartwatch market with a 29 percent share.
