Is India Setting the Pace for GenAI in Shopping with 60% Planning Increased Spending?
Synopsis
As India approaches 2026, a new report highlights that 60% of consumers plan to increase their spending in the next six months, buoyed by a significant shift towards generative AI in shopping. This trend showcases India's leadership in tech-driven consumer behavior amidst a backdrop of economic optimism.
Key Takeaways
60% of Indian consumers expect to increase spending.
India leads globally in GenAI shopping use.
Inflation is driving higher expenditure.
Confidence remains high despite global uncertainties.
Most consumers consider sustainability in their purchases.
New Delhi, Dec 15 (NationPress) As we approach 2026, 60 percent of consumers in India are gearing up to enhance their spending in the upcoming six months, driven by the swift integration of generative artificial intelligence (GenAI) into the shopping experience, according to a recent report.
The report from Boston Consulting Group (BCG) reveals that 60 percent of Indian households anticipate boosting their expenditure in the next half-year, particularly in sectors like automobiles and mobile devices.
India stands at the forefront globally in the utilization of GenAI for shopping, with 62 percent of consumers having engaged with GenAI tools for their purchases, and 64 percent depending on these tools for brand and product selections.
More than 60 percent of Indian shoppers foresee a positive economic outlook, contrasting with the one-third who express concerns over unemployment or economic challenges.
According to the consultancy, inflation is significantly impacting spending habits, as 69 percent of participants cite rising prices of both essentials and non-essentials.
Parul Bajaj, the India Leader for Marketing, Sales, and Pricing Practice at BCG, emphasized that brands should extend their focus beyond SEO to include answer engine optimization with structured, reliable, and comparison-friendly content.
As more individuals leverage GenAI for shopping rather than for professional purposes, India is establishing itself as a leading market globally in the intersection of technology and consumer behavior, he added.
Kanika Sanghi, Partner and Director at BCG, stated, "Even as numerous global markets experience a decline, Indian consumers maintain their confidence, with 60 percent expecting to elevate their household expenditure over the next six months."
Only 17 percent of consumers believe that recent global conflicts or political turmoil will hinder India's growth, a stark contrast to the over 60 percent of consumers in the UK, France, and Germany who feel similarly.
While approximately 80 percent of consumers consider climate change and sustainability in their purchasing decisions, only 9–15 percent are willing to pay a premium for sustainable alternatives. The report also highlighted a tendency to remain loyal to established brands, with 57 percent open to trying new brands, yet 84 percent ultimately prefer familiar options.
Point of View
I observe that India's consumer landscape is experiencing a remarkable transformation, driven by technological advancements and economic confidence. The integration of generative AI into shopping not only enhances consumer experiences but also signifies a shift in market dynamics. It is essential for brands to adapt to this evolving landscape to remain competitive.
NationPress
20 Jun 2026
Frequently Asked Questions
What percentage of Indian consumers plan to increase their spending?
According to a report, 60% of Indian consumers plan to increase their spending in the next six months.
How is generative AI impacting shopping in India?
Generative AI is significantly influencing shopping behaviors, with 62% of consumers utilizing AI tools for their purchases.
What sectors are leading in increased spending?
The sectors expected to lead in increased spending are automobiles and mobile devices .
What is the general economic outlook among Indian consumers?
Over 60% of Indian consumers anticipate a positive economic outlook despite concerns about rising unemployment.
Are consumers willing to pay more for sustainable options?
While approximately 80% of consumers consider sustainability, only 9-15% are willing to pay extra for sustainable products.
