Did Keralites Spend Over Rs 332 Crore on Liquor This Christmas?
Synopsis
A recent report reveals that Keralites spent an astonishing Rs 332.62 crore on liquor during the Christmas week, marking a significant increase from previous years. This surge highlights the festive spirit and improved purchasing facilities, making it one of the highest recorded turnovers for Christmas in Kerala.
Key Takeaways
Keralites spent Rs 332.62 crore on liquor during Christmas week.
19% increase in sales compared to last year.
Christmas Eve had the highest sales at Rs 114.45 crore .
Improved facilities by BEVCO contributed to the sales spike.
Liquor sales are a key source of revenue for Kerala.
Thiruvananthapuram, Dec 26 (NationPress) The Kerala State Beverages Corporation (BEVCO) has reported a remarkable increase in liquor sales during the Christmas week, with total revenues reaching a staggering Rs 332.62 crore, as per official data.
The sales figures for the Christmas week cover four days, from December 22 to December 25, and officials noted that this year experienced a notable rise compared to prior years.
The data indicates a 19 percent increase in sales compared to the same period last year, highlighting robust festive demand.
The most significant surge occurred on Christmas Eve, when liquor sales alone hit Rs 114.45 crore.
In contrast, sales on that day last year were Rs 98.98 crore, showcasing a considerable year-over-year increase.
Officials have attributed this surge not just to the festive spirit but also to enhanced consumer facilities introduced by BEVCO over the last year.
The corporation has broadened its premium retail infrastructure, including the introduction of new premium counters designed to offer an improved purchasing experience and a wider array of high-end products.
New premium outlets were launched in significant locations such as Thrissur and Kozhikode, and officials stated that these developments positively impacted overall sales figures.
The upgraded facilities have helped alleviate crowding at regular outlets and encouraged higher-value purchases, thus contributing to the revenue increase.
While the Corporation typically sees a spike in sales during festive seasons like Onam and Christmas, this year's statistics represent one of the highest Christmas week turnovers ever recorded by the state-run entity.
The increase in liquor sales is anticipated to provide a substantial boost to the State exchequer, as the corporation is a key contributor to Kerala’s revenue through taxes and duties.
Liquor is distributed through 325 state-run retail outlets.
Research reveals that about 10 percent of Kerala’s population of 3.30 crore are drinkers, including approximately three lakh women.
In the fiscal year 2024–25, liquor sales in Kerala climbed to Rs 19,730.66 crore, up from Rs 19,069.27 crore in 2023–24, indicating an annual growth of 3.5 percent.
Point of View
The significant rise in liquor sales during Christmas in Kerala reflects not just the festive culture but also the impact of improved retail strategies by the Kerala State Beverages Corporation. As such, it raises questions about consumer behavior and its implications for state revenue.
NationPress
20 Jun 2026
Frequently Asked Questions
What was the total liquor sales revenue in Kerala during Christmas week?
The total liquor sales revenue in Kerala during Christmas week was Rs 332.62 crore.
How much did sales increase compared to last year?
Sales increased by 19 percent compared to the same period last year.
When was the peak sales day?
The peak sales day was Christmas Eve, with Rs 114.45 crore in sales.
What contributed to the increase in liquor sales?
The increase in liquor sales was attributed to festive demand and improved consumer facilities by BEVCO.
How many retail outlets sell liquor in Kerala?
Liquor is sold through 325 state-run retail outlets in Kerala.
