Nvidia, the world's dominant AI chip maker, has invested in Bengaluru-based startup Simplismart as part of a $14 million Series B funding round, backing software that helps enterprises deploy and run AI models more efficiently while cutting infrastructure costs. The round values the four-year-old company at approximately $100 million, including the fresh capital, according to reports.

Round Details and Investors

The funding round was led by Dallas Venture Capital, with participation from Accel, Shastra VC, and Micromax. Nvidia's involvement is notable — the chipmaker rarely backs software-layer startups directly, making this a signal of strategic interest rather than a purely financial bet.

What Simplismart Does

Founded in 2022 by former Oracle engineer Amritanshu Jain and former Google engineer Devansh Ghatak, Simplismart develops an inference optimisation platform that sits between AI models and the underlying computing infrastructure. The software automatically adjusts deployment settings based on customer requirements, balancing response speed, throughput, and GPU utilisation — without demanding significant additional hardware investment from enterprises.

According to Amritanshu Jain, businesses are not simply chasing the fastest or cheapest AI inference; they need systems calibrated to their specific performance and cost profiles. Simplismart claims to deliver that balance through tools covering model fine-tuning, automatic compute scaling, and performance monitoring, deployable either on its own platform or within existing cloud and on-premises environments.

Customer Wins and Revenue Growth

The startup claims its software helped AI video-generation platform InVideo reduce GPU serving costs by 56%. Its client roster also includes AI video firms HeyGen and Higgsfield, enterprise AI startup Ema, and Indian cloud provider Yotta, which uses Simplismart's technology to power the serverless AI inference service on its Shakti Studio platform.

Simplismart says its annualised revenue run rate has grown 14-fold over the past six months, driven by rising customer usage. Notably, more than half of its revenue currently originates from the United States, even as its customer count remains larger in India — a split that reflects the higher average contract values typical in US enterprise deals.

Why This Matters for Indian AI

The investment arrives as organisations worldwide are scaling up spending on graphics processing units (GPUs) to power AI workloads, while simultaneously pressing for tools that improve efficiency and lower operating costs. India's AI infrastructure layer — long overshadowed by application-level startups — is increasingly attracting global capital, with Simplismart's round underscoring a maturing of the domestic deep-tech ecosystem. This is among the larger Series B raises for an Indian AI infrastructure company in 2026, and Nvidia's direct participation adds a validation layer that goes beyond the cheque size.

With fresh capital in hand, Simplismart is expected to accelerate product development and expand its US go-to-market presence, where revenue momentum is already strongest.