What Caused PC Jeweller's Shares to Plunge?

Synopsis
Key Takeaways
- PC Jeweller's shares fell over 10% after being placed under ASM.
- The stock saw a significant increase in volatility.
- It has delivered a remarkable return of over 250% from its 52-week low.
- Upcoming Board meeting to discuss fundraising plans.
- Market conditions remain turbulent, urging cautious investment.
New Delhi, July 8 (NationPress) Shares of PC Jeweller experienced a sharp decline of over 10 percent during intra-day trading on Tuesday, ending its 5-day winning streak, following the decision by NSE and BSE to place the stock under the short-term additional surveillance (ASM) framework.
The stock opened slightly lower at Rs 18.67 compared to the previous day's closing price of Rs 18.70 on NSE. It continued to decline amid significant selling pressure, hitting an intra-day low of Rs 16.83, marking a drop of more than 10 percent.
PC Jeweller shares concluded the day at Rs 17.90, reflecting a decrease of 4.28 percent from the last session's closing price.
Earlier, the stock had reached a 52-week high of Rs 19.65, while its 52-week low stands at Rs 5.51.
The exchanges' actions were prompted by a rapid increase in the jewellery company's stock price in the preceding trading sessions.
According to exchange regulations, the ASM framework is implemented to alert investors, mitigate excessive speculation, and uphold market stability.
The designation of a stock under short-term ASM typically indicates that regulators have detected significant volatility, volume surges, or unusual price fluctuations.
Despite today’s downturn, the stock has provided a remarkable return of over 250 percent from its 52-week low of Rs 5.34 recorded in July 2024.
After a stagnant performance in June, the scrip surged by 39 percent in July 2025 alone. However, the stock has exhibited volatility in recent months; it increased nearly 2.5 percent in May but experienced a decline of over 6 percent in April.
Additionally, the PC Jeweller Board is scheduled to convene on July 10 to review and approve a proposal for fundraising through a preferential allotment of securities, as stated in an exchange filing.
The fundraising initiative is contingent upon regulatory, shareholder, and statutory approvals, with the final pricing yet to be established.