Is WhatsApp Implementing a Monthly Message Limit to Combat Spam?

Synopsis
Key Takeaways
- WhatsApp is testing a monthly limit on messages to reduce spam.
- The limit applies to messages sent to non-contacts who do not reply.
- Regular users will not be affected by the new rule.
- This initiative aims to improve user experience and communication quality.
- WhatsApp has implemented other anti-spam measures in the past year.
New Delhi, Oct 19 (NationPress) WhatsApp is set to introduce a significant adjustment aimed at curbing spam and unwanted communications.
The messaging platform is currently trialing a new policy that restricts the number of messages users and businesses can send to individuals who are not part of their contact list and who do not respond.
This initiative is intended to provide users with a more serene and structured inbox.
As WhatsApp has evolved from a basic chat app to a comprehensive platform encompassing communities, business profiles, and customer service channels, the volume of unwanted messages and advertisements has surged, causing frustration among many users.
A report from ‘TechCrunch’ indicates that WhatsApp is now experimenting with a monthly cap on messages directed at non-responsive individuals.
Every message sent to a non-contact counts against this limit. For instance, if a user sends three messages to someone who does not reply, that will consume three of their permitted messages for the month.
While the specific message limit has yet to be disclosed, WhatsApp has indicated it is still evaluating various thresholds.
Users nearing the cap will likely receive a notification. Once the limit is reached, they may temporarily lose the ability to message new contacts.
However, WhatsApp assures that typical users who communicate with friends and family regularly will not be impacted by this alteration.
This feature is part of WhatsApp’s extensive strategy to mitigate spam, particularly in India, where the app boasts over 500 million users.
In the past year, WhatsApp has rolled out several anti-spam measures, including restrictions on marketing messages, options to unsubscribe from business chats, and limits on broadcast communications.
Businesses utilizing WhatsApp to connect with customers may now need to prioritize establishing genuine relationships rather than sending bulk messages.
For everyday users, this change is anticipated to create a tidier, more personalized messaging experience.
Although it may not entirely eliminate spam, WhatsApp’s new messaging limit represents a significant stride towards reclaiming the app’s original goal—facilitating private and personal interactions.