'Don't Be Shy' on Prime Video: Alia Bhatt production premieres Sept 25
Synopsis
Alia Bhatt and Shaheen Bhatt's production debut as banner owners arrives on 25 September — a young-adult rom-com directed by Sreeti Mukerji, streaming globally on Prime Video in over 240 countries. With four fresh faces leading the cast and established names in support, 'Don't Be Shy' is the Bhatt sisters' first real test as producers, not just stars.
Key Takeaways
'Don't Be Shy' will world-premiere on Prime Video on 25 September .
The film is produced by Alia Bhatt and Shaheen Bhatt under their banner Eternal Sunshine Productions .
Written and directed by Sreeti Mukerji , it stars debutants Aarushi Bajaj , Ansh Duggal , Bianca Arora , and Piyush Khati .
Supporting cast includes Kunaal Roy Kapur , Anurag Basu , Neha Dhupia , and Anju Alva Naik .
The film streams in Hindi with English subtitles across India and more than 240 countries and territories .
Alia Bhatt and Shaheen Bhatt's production banner Eternal Sunshine Productions is set to debut its first film, 'Don't Be Shy', on Prime Video on 25 September, marking a world premiere for the young-adult romantic comedy. The film will stream in Hindi with English subtitles across India and more than 240 countries and territories worldwide.
A Fresh Cast at the Centre
Written and directed by Sreeti Mukerji, the film introduces four new faces to Hindi cinema: Aarushi Bajaj, Ansh Duggal, Bianca Arora, and Piyush Khati lead the core ensemble. Supporting roles are played by established names including Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik. The film is co-produced by Grishma Shah and Vikesh Bhutani.
What the Film Is About
'Don't Be Shy' navigates friendship, first love, heartbreak, and the messy process of figuring out identity in young adulthood. The story centres on a character named Shy, whose world — equal parts chaotic and tender — forms the emotional spine of the narrative. The Bhatt sisters have described the project as capturing 'something so honest about being young.'
What Alia and Shaheen Said
In a joint statement, Alia Bhatt and Shaheen Bhatt said: 'Don't Be Shy has been extremely special to us from the very beginning, and we couldn't be prouder to see it come to life. It captures something so honest about being young — the friendships that shape you, the first loves that change you, the heartbreaks that stay with you, and the process of gradually figuring out who you are.'
The duo added: 'What excites us most is this brilliant young cast; their energy, vulnerability, and chemistry are magnetic, and they bring such life and honesty to these characters. We can't wait for audiences in India and around the world to meet Shy and get swept into her wonderful, chaotic world.'
Prime Video's Take
Nikhil Madhok, Director and Head of Originals at Prime Video (SVOD) and Amazon MGM Studios, India, called the film 'a joyful, heartfelt celebration of friendship, love, and the beautifully messy journey of growing up.' He highlighted the four debut actors as bringing 'incredible freshness and authenticity' to their roles.
Significance for Eternal Sunshine Productions
'Don't Be Shy' represents the first major theatrical-to-streaming release under the Bhatt sisters' banner, signalling Alia Bhatt's growing ambitions as a producer alongside her acting career. The global rollout on Prime Video gives the film immediate reach across South Asia, North America, Europe, and beyond — a distribution footprint that few Hindi-language debuts achieve on day one.
Point of View
Directed by a first-time feature filmmaker, and distributed globally on day one via Prime Video — is a calculated risk that bypasses the traditional theatrical route entirely. If the film connects with Gen Z audiences internationally, it validates a streaming-first model for Hindi-language coming-of-age stories. If it doesn't, the question will be whether Eternal Sunshine Productions can sustain the creative ambition without a proven box-office safety net.
NationPress
24 Aug 2026
Frequently Asked Questions
When does 'Don't Be Shy' release on Prime Video?
'Don't Be Shy' premieres globally on Prime Video on 25 September. It will be available in Hindi with English subtitles across India and more than 240 countries and territories from that date.
Who is producing 'Don't Be Shy'?
The film is produced by Alia Bhatt and Shaheen Bhatt under their banner Eternal Sunshine Productions, with Grishma Shah and Vikesh Bhutani serving as co-producers.
Who directed 'Don't Be Shy' and who stars in it?
The film is written and directed by Sreeti Mukerji. The lead cast features four newcomers — Aarushi Bajaj, Ansh Duggal, Bianca Arora, and Piyush Khati — with Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik in supporting roles.
What is 'Don't Be Shy' about?
'Don't Be Shy' is a young-adult romantic comedy that follows a character named Shy through themes of friendship, first love, heartbreak, and the journey of self-discovery. The Bhatt sisters have described it as an honest portrait of young adult life.
What is Eternal Sunshine Productions?
Eternal Sunshine Productions is the film production banner founded by Alia Bhatt and Shaheen Bhatt. 'Don't Be Shy' marks one of its first major releases, signalling Alia Bhatt's growing role as a producer in Hindi cinema.
