Daya Shetty on 'Ek Tha Kobra': 'A different side of my personality on screen'
Synopsis
Known for action-heavy TV roles, Daya Shetty is making a deliberate creative pivot — his vertical series debut 'Ek Tha Kobra' on Rocket Reels casts him as a calm, enigmatic figure hiding a dangerous past. It's a format-first and character-first shift for one of Indian television's recognisable faces.
Key Takeaways
Daya Shetty is making his vertical series debut with 'Ek Tha Kobra' on the Rocket Reels platform.
The actor says the role presents a 'different side' of his on-screen personality — a departure from his typical action-oriented characters.
The series is directed by Sajan Agarwal and presented by Amey Joshi and Sai Video Production .
Rocket Reels is headed by Kranti Shanbhag and is part of the rapidly growing vertical content space in India.
The story centres on a man with a disciplined exterior concealing a dangerous past, exploring themes of family loyalty, justice, and honour.
Actor Daya Shetty, widely recognised for his commanding screen presence and action-oriented television roles, is set to make his vertical series debut with 'Ek Tha Kobra' on the Rocket Reels platform. The actor says the project has given him a rare opportunity to reveal a dimension of his on-screen persona that audiences have not seen before.
What Daya Shetty Said About the Role
'Having spent so many years entertaining audiences through television, an actor should never stop exploring new formats and challenging himself,' Shetty said. 'Rocket Reel is changing the way audiences consume stories, and I wanted to be part of this new wave. Ek Tha Kobra gives me an opportunity to present a different side of my personality on screen.'
He added that the character is deceptively layered: 'The character is calm on the outside but carries an entirely different world within him. I am excited for audiences to experience this journey.'
What the Series Is About
At the centre of 'Ek Tha Kobra' is a man living an apparently simple and disciplined life, whose mysterious past conceals a far more formidable identity. As circumstances pull him into a world of danger, revenge, and unexpected confrontations, the narrative explores themes of family loyalty, justice, sacrifice, and honour. The series promises a blend of high-octane action sequences, suspense, family drama, and emotional conflict — all adapted for the vertical content format.
The Team Behind the Project
The series is directed by Sajan Agarwal and presented by Amey Joshi and Sai Video Production. The Rocket Reels platform, which is heading the release, is led by Kranti Shanbhag. The project aims to bring cinematic storytelling sensibilities to the increasingly popular vertical format, which has seen rapid audience growth across mobile-first demographics in India.
Why This Marks a New Chapter
Shetty's entry into vertical entertainment reflects a broader trend of established television actors exploring short-form and mobile-native content as platforms like Rocket Reels expand their original programming. Notably, the vertical series format — optimised for smartphone viewing — has gained significant traction in India over the past two years, attracting both audience investment and established talent. For Shetty, whose career has been built on physical, high-energy roles, a character defined by quiet restraint and hidden depths signals a deliberate creative pivot.
Point of View
Not just newcomers. The interesting creative bet here is casting a physically imposing, action-identified actor in a role defined by restraint and interiority. Whether the vertical format, which rewards quick narrative hooks over slow character building, can sustain that kind of layered performance is the real question this series will have to answer.
NationPress
14 Nov 2026
Frequently Asked Questions
What is 'Ek Tha Kobra' and where can it be watched?
'Ek Tha Kobra' is a vertical series starring Daya Shetty, available on the Rocket Reels platform. It is presented by Amey Joshi and Sai Video Production, and directed by Sajan Agarwal.
What kind of character does Daya Shetty play in 'Ek Tha Kobra'?
Shetty plays a man who appears calm and leads a simple, disciplined life on the surface, but conceals a formidable and dangerous past. The character is drawn into a world of revenge and confrontation as the story unfolds.
Why did Daya Shetty choose to do a vertical series?
Shetty said he wanted to be part of the 'new wave' of content consumption and felt that an actor should never stop exploring new formats. He described 'Ek Tha Kobra' as a chance to present a side of his personality audiences have not seen before.
Who is behind the production of 'Ek Tha Kobra'?
The series is directed by Sajan Agarwal and presented by Amey Joshi and Sai Video Production under the Rocket Reels banner, which is headed by Kranti Shanbhag.
What themes does 'Ek Tha Kobra' explore?
'Ek Tha Kobra' blends action, suspense, family drama, and emotional conflict. It explores themes of family loyalty, justice, sacrifice, and honour through the story of a man whose mysterious past resurfaces to define his present.
