Dharma Productions Plugs K3G's Iconic Pickup Line on Netflix
Synopsis
Dharma Productions shared a clip from the 2001 classic Kabhi Khushi Kabhie Gham on X, branding it 'the best pick up line. Period.' and directing fans to the film on Netflix — a signature move from the studio's social-media back-catalogue playbook.
Key Takeaways
Dharma Productions posted a video clip from Kabhi Khushi Kabhie Gham on 13 August 2026 .
The studio called the featured dialogue 'the best pick up line.
Period.' Kabhi Khushi Kabhie Gham ( 2001 ) was directed by Karan Johar and starred Shah Rukh Khan , Kajol , Amitabh Bachchan , and Hrithik Roshan .
The post directs viewers to watch the film on Netflix .
Dharma regularly uses social media clips from its library to drive OTT traffic — part of a wider Bollywood studio trend since 2015 .
A two-decade-old Bollywood classic just got its moment back in the spotlight. Dharma Productions on Thursday, 13 August 2026 shared a video clip from Kabhi Khushi Kabhie Gham on X, calling it 'the best pick up line. Period.' — and pointing fans straight to Netflix to watch the full film.
The clip that never gets old
Kabhi Khushi Kabhie Gham — affectionately known to fans as K3G — released in 2001 and became one of Bollywood's defining family dramas. Directed and produced by Karan Johar under the Dharma Productions banner, the film starred Shah Rukh Khan, Kajol, Amitabh Bachchan, and Hrithik Roshan in an ensemble that remains a benchmark for big-canvas Hindi cinema. Its dialogue, music, and set pieces have lived rent-free in pop culture ever since — and clearly, one particular line still lands.Dharma's playbook: back catalogue as social currency
This is not a one-off post. Dharma Productions has made a habit of mining its library — short clips, iconic lines, throwback moments — to keep older titles circulating on social media and funnel viewers toward streaming partners. It is a strategy that mirrors a broader post-2015 industry shift: studios no longer rely solely on theatrical re-releases to monetise evergreen content. A well-timed clip on X, a Netflix badge in the caption, and a classic film finds a whole new audience on a Friday afternoon.Point of View
Association with a beloved title like K3G keeps the platform relevant to an older Indian subscriber base while also introducing the film to younger viewers. The real question is whether sustained social promotion of classic titles can eventually push studios toward higher-value deals — remastered theatrical runs or premium OTT exclusives — rather than just ambient clip campaigns.
NationPress
13 Aug 2026
Frequently Asked Questions
What is the best pickup line from Kabhi Khushi Kabhie Gham?
Dharma Productions' post highlights a dialogue from the film as 'the best pick up line. Period.' but does not quote the specific line — fans will need to watch the film on Netflix to catch the moment in context.
Where can I watch Kabhi Khushi Kabhie Gham online?
According to Dharma Productions' post on 13 August 2026, Kabhi Khushi Kabhie Gham is available to stream on Netflix.
Who directed Kabhi Khushi Kabhie Gham?
Kabhi Khushi Kabhie Gham was directed and produced by Karan Johar under the Dharma Productions banner. It released in 2001.
Who are the main actors in Kabhi Khushi Kabhie Gham?
The film stars Shah Rukh Khan, Kajol, Amitabh Bachchan, and Hrithik Roshan in the lead roles.
Why does Dharma Productions keep posting clips from old films?
Dharma Productions regularly shares clips from its back catalogue on social media to keep classic titles in public conversation and direct fans to licensed streaming platforms like Netflix — a common monetisation strategy among Bollywood studios.
