Ekta Kapoor learns Gen Z slang 'clock it' in viral team video
Synopsis
Ekta Kapoor sat down with her Gen Z team for a crash course in internet slang — and the clip went viral. Her attempt to use 'clock it' in a physiotherapy joke landed the biggest laugh, offering a rare unscripted glimpse of one of Indian TV's most powerful producers simply trying to keep up with the times.
Key Takeaways
Ekta Kapoor shared a video on social media showing her learning Gen Z slang from younger members of her team.
The phrase 'clock it' — used to express attraction or appreciation, paired with a finger gesture — was the centrepiece of the lesson.
Kapoor's joke about her physiotherapist ('We are clocking my back, clipping it and cupping it') became the clip's most-shared moment.
Kapoor is the founder of Balaji Telefilms and daughter of veteran actor Jeetendra .
She rose to prominence in the early 2000s with iconic soaps including 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kasautii Zindagii Kay' .
Television producer Ekta Kapoor recently offered fans a candid and comedic peek into her workplace dynamic, sharing a video in which she sits down with the younger members of her team for an impromptu crash course in Gen Z internet slang. The clip, posted to her social media account, quickly drew attention for its unscripted humour and Kapoor's willingness to poke fun at herself.
The 'Clock It' Lesson
At the centre of the exchange was the phrase 'clock it' — a piece of contemporary internet lingo that one of Kapoor's young team members walked her through. The Gen Z employee explained that the expression is used when someone finds a person attractive or appreciates something, typically accompanied by a specific finger gesture. 'Hey babe, clock it,' the youngster demonstrated, as Kapoor listened with visible curiosity.
Kapoor was seen repeating the phrase with amusement, testing it in various contexts to get a feel for its usage. Her earnest attempts to slot the slang into everyday sentences drew laughter from those around her.
The Moment That Stole the Clip
The standout moment came when Kapoor riffed on her own physical woes to deploy the newly learned phrase. Referencing her physiotherapist sessions, she quipped: 'We are clocking my back, clipping it and cupping it' — a line that left her team in stitches and became the most-shared snippet from the video.
Who Is Ekta Kapoor
Ekta Kapoor is one of Indian entertainment's most enduring power players. The daughter of veteran actor Jeetendra, she built her reputation through Balaji Telefilms, the production house she established in the late 1990s. In the early 2000s, she reshaped Indian television with a string of iconic daily soaps — 'Kyunki Saas Bhi Kabhi Bahu Thi', 'Kahaani Ghar Ghar Kii', 'Kasautii Zindagii Kay', and 'Kkusum' — that dominated prime-time ratings for years.
Decades later, Kapoor remains a formidable presence across television, digital, and film, a rare producer who has navigated multiple platform shifts without losing cultural relevance. The Gen Z slang video, in a sense, is consistent with that adaptability — a willingness to engage with the next generation on its own terms.
Why the Video Resonates
The clip taps into a broadly relatable generational gap: older professionals trying to decode the fast-evolving vocabulary of younger colleagues. For Kapoor's large social media following, it offered a rare unguarded moment from a figure usually associated with boardrooms and blockbuster productions. The video's light tone and self-deprecating humour are likely drivers of its traction online.
Point of View
Kapoor's willingness to appear clueless on camera — and laugh at herself doing it — is a calculated softness that keeps her relevant to audiences far younger than her core demographic. The 'clock it' moment is trivial on its face, but it is also a reminder that Kapoor has survived multiple entertainment cycles precisely because she pays attention to what the next generation finds funny, even when she does not fully understand it yet.
NationPress
14 Jul 2026
Frequently Asked Questions
What is the 'clock it' slang that Ekta Kapoor learned?
'Clock it' is a Gen Z internet expression used when someone finds a person attractive or appreciates something, typically accompanied by a specific finger gesture. Ekta Kapoor's young team members demonstrated it to her during a candid video session.
What made Ekta Kapoor's Gen Z slang video go viral?
The video went viral largely because of a self-deprecating joke Kapoor made about her physiotherapist sessions — 'We are clocking my back, clipping it and cupping it' — which drew loud laughter and became the clip's most-shared moment.
Where did Ekta Kapoor share the Gen Z slang video?
Kapoor posted the video on her own social media account, where it quickly attracted attention for its unscripted humour and the relatable generational gap it depicted.
Why does Ekta Kapoor's engagement with Gen Z matter?
It reflects her long-standing ability to adapt across entertainment generations. Having navigated the shift from television to digital and film, Kapoor's openness to learning from younger colleagues is consistent with the adaptability that has kept her relevant for over two decades.
