Geeta Kapur on dancing for money: 'It was never a career in the 90s'
Synopsis
Key Takeaways
Choreographer and television personality Geeta Kapur has opened up about her formative years in the Bollywood industry during the early 1990s, a time when dance was widely dismissed as a hobby rather than a livelihood. Speaking candidly, Kapur revealed that financial necessity and growing opportunities gradually transformed what began as a passion into a full-fledged profession.
When Dance Was Not a Career
'The dance concept has changed. It is now looked at as a career option. When we were dancing, it was not a career option,' Kapur said. She recalled that her entry into dance was rooted in classical training rather than any professional ambition. 'My mother enrolled me in classes where I learnt the basics of folk dance, Kathak and Bharatanatyam. I never thought I would earn money from it, make a career out of it, or become a choreographer,' she added.
How Money Changed the Equation
Kapur acknowledged that financial considerations played a significant role in sustaining her commitment to the art form. 'We did it because we wanted to earn money. We were getting work at that time. But I won't say it was only about earning money. We did it because we loved it. It was a hobby that turned into a career,' she explained. In the early days, performers were paid as little as ₹500 to ₹1,000 per assignment — sums that, she noted, felt substantial at the time.
The Turning Point: Working with Jaaved Jaaferi
A decisive shift came when Kapur began collaborating with actor and dancer Jaaved Jaaferi. 'When I saw that it could be a source of income, especially after I started working with Jaaved Jaaferi, I realised the income was increasing,' she recalled. That association marked the beginning of her rise through the industry's choreography circuit.
Three Decades in Bollywood
Kapur has since spent nearly three decades shaping the visual language of Hindi film dance. She worked closely as an assistant to celebrated choreographer Farah Khan on several chart-topping productions. Notably, she also featured on screen in the iconic song 'Tujhe Yaad Na Meri Aayi' from the 1998 blockbuster Kuch Kuch Hota Hai. Beyond films, she has built a parallel identity as a judge and mentor on popular dance reality television, helping mainstream competitive dance for a new generation of performers.
A Transformed Landscape
Kapur's journey mirrors a broader cultural shift in India, where structured dance education, reality television, and the global spread of Bollywood have collectively elevated dance from a recreational pursuit to a recognised profession. Today, dedicated dance academies, choreography studios, and performance management firms operate across major cities — a far cry from the informal performance circuits of the 1990s. Her story stands as an early data point in that transformation.