Sameer Anjaan reveals how Govinda's 'Aa Aa Ee Ee Oo' from Raja Babu was born

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Sameer Anjaan reveals how Govinda's 'Aa Aa Ee Ee Oo' from Raja Babu was born

Synopsis

One of the most recognisable hooks in 1990s Bollywood — 'Aa Aa Ee Ee Oo' from Govinda's Raja Babu — was not a stroke of genius but a creative last resort. Lyricist Sameer Anjaan and composer Anand have revealed that when inspiration ran dry, they literally borrowed the Hindi alphabet from a school primer, and it became a chartbuster.

Key Takeaways

Lyricist Sameer Anjaan revealed the hook of 'Aa Aa Ee Ee Oo… Mera Dil Na Todo' from Raja Babu (1994) was born from a creative block.
Composer Anand suggested using basic Hindi vowel sounds — 'Aa, Ee, Oo' — taught in school as the opening line when no other idea worked.
Director David Dhawan 's insistence on unconventional songs pushed the team toward phonetic, meaning-free hooks.
Host Aditya Narayan cited similar tracks like 'Tu Tu Tu Tu Tara' and 'Hai Hukku Hai Hukku Hai Hai' as part of the same trend.
Both Sameer and Anand noted that songs with no literal word meaning consistently became superhits in that era.

Veteran lyricist Sameer Anjaan has revealed that the now-iconic hook line of Govinda's chartbuster 'Aa Aa Ee Ee Oo… Mera Dil Na Todo' from the 1994 blockbuster 'Raja Babu' was born not from inspiration, but from a creative dead-end. The candid disclosure came during an upcoming episode of the reality singing show 'Indian Idol', where Sameer appeared alongside music composer duo Anand–Milind.

The Creative Block Behind the Hook

Recalling the making of the track, Sameer explained that neither he nor the composers could settle on an opening line that felt right for the situation. He noted that composer Anand–Milind would sometimes present such challenging compositions that even he had to think hard, and that director David Dhawan never wanted an ordinary song. As Sameer put it, if the opening line failed, they would simply throw in 'Pak Chik Pak Raja Babu' and the song would still become a hit.

The remark captures a recurring dynamic on David Dhawan films — the director's deliberate aversion to conventional songwriting pushed lyricists into uncharted, often phonetic, territory that paradoxically resonated with mass audiences.

How Anand Turned the Hindi Alphabet Into a Hit

Composer Anand offered an equally candid account of how the hook was finally cracked. He recalled asking Sameer to draw on the most basic sounds of the Hindi language — the vowel sounds taught in school: 'Aa, Ee, Oo, Aye, Oo, Am, Aha.' The tune was already ready, but the words were missing. Anand suggested they simply play around with those elementary sounds. When nothing else came to mind, they used that idea, and that is how 'Aa Aa Ee Ee Oo…' was born.

The solution was, by Anand's own admission, a last resort — yet it produced one of the most recognisable hooks of 1990s Hindi film music.

A Pattern Across Bollywood's Nonsense-Word Hits

Show host Aditya Narayan pointed out that 'Raja Babu' was far from an isolated case, citing similar tracks like 'Tu Tu Tu Tu Tara' and 'Hai Hukku Hai Hukku Hai Hai' as part of the same tradition. Anand agreed, noting that the genre of films being made at the time almost demanded such an approach. He observed that songs whose words carried no specific meaning consistently went on to become superhits.

The pattern points to a well-documented phenomenon in popular Hindi film music — that phonetic catchiness frequently outperforms lyrical meaning when it comes to mass appeal and chart performance.

Legacy of Raja Babu and the Anand–Milind–Sameer Partnership

'Raja Babu', directed by David Dhawan and starring Govinda and Karisma Kapoor, was one of the biggest commercial successes of 1994. Its soundtrack, crafted by Anand–Milind with lyrics by Sameer Anjaan, became a cultural touchstone of the decade. The film's songs remain staples of nostalgia playlists and retro Bollywood compilations three decades on. The episode of 'Indian Idol' featuring this conversation is set to air shortly, offering audiences a rare behind-the-scenes look at how some of Hindi cinema's most beloved — and most unconventional — songs were actually made.

Point of View

Perhaps intuitively, that phonetic repetition bypasses analytical listening and lodges itself directly in memory. What mainstream coverage frames as a creative block was arguably a repeatable formula: when meaning fails, sound wins. Three decades of nostalgia for these tracks suggests the formula held. The more interesting question is why the Hindi film industry largely abandoned this approach, and whether its absence has made contemporary commercial music more forgettable.
NationPress
12 Jul 2026

Frequently Asked Questions

How was the hook 'Aa Aa Ee Ee Oo' from Raja Babu created?
Composer Anand suggested using the basic Hindi vowel sounds — 'Aa, Ee, Oo' — that children learn in school, after the team could not find a conventional opening line. Lyricist Sameer Anjaan adapted the idea, and that improvisation became the iconic hook of the song.
What film is the song 'Aa Aa Ee Ee Oo… Mera Dil Na Todo' from?
The song is from 'Raja Babu', a 1994 Hindi film directed by David Dhawan and starring Govinda and Karisma Kapoor. Its soundtrack was composed by Anand–Milind with lyrics by Sameer Anjaan.
Where did Sameer Anjaan reveal this story?
Sameer Anjaan shared the behind-the-scenes account during an upcoming episode of the reality singing show 'Indian Idol', while in conversation with composer duo Anand–Milind and host Aditya Narayan.
Why did David Dhawan's films often feature nonsense-word songs?
According to Sameer Anjaan, David Dhawan actively avoided ordinary songs and pushed his collaborators toward unconventional, high-energy hooks. This creative pressure often led the team to phonetic, meaning-free lines that proved highly effective with audiences.
Are there other Bollywood songs made the same way?
Yes. Host Aditya Narayan cited 'Tu Tu Tu Tu Tara' and 'Hai Hukku Hai Hukku Hai Hai' as examples of the same trend. Composer Anand confirmed that songs with words carrying no specific meaning consistently became superhits during that era of Hindi film music.
Nation Press
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