What Did Jaaved Jaaferi Say About A. R. Rahman’s Statement on Changing Values?
Synopsis
Key Takeaways
- Jaaved Jaaferi reflects on over 40 years of industry changes.
- The film industry is evolving alongside global trends.
- A. R. Rahman faced backlash for comments on discrimination.
- Attention span of Gen Z is just 6 seconds.
- Filmmakers must adapt to new audience expectations.
Mumbai, Jan 21 (NationPress) Actor Jaaved Jaaferi, who is preparing for the release of his forthcoming film ‘Mayasabha’, has expressed his views on the evolving landscape of the industry.
During a promotional interview with IANS, the actor shared his observations regarding the transformations he has witnessed throughout his impressive career spanning over 40 years. Jaaved, who has donned various roles in the industry, believes that like everything else, the industry is subject to change.
When probed about whether he has noticed parallels to the remarks made by the renowned A. R. Rahman concerning religious bias in the industry, he tactfully redirected the discussion towards broader industry practices.
He stated, “The industry has evolved just as the world has evolved. The digital era, AI, everything is changing. Fashion, cuisine, and values are all in flux. Naturally, the narrative is shifting. I recently learned that the attention span of Gen Z or Alpha is merely 6 seconds.”
He continued, “Channel executives assert that if you cannot engage within 6 seconds, it’s over. This highlights the rapid pace of change. While there has been a certain structure and opportunities, storytelling in a film format has limited time. There are various options, but there’s also a business aspect involved. You are crafting a project, not just a film.”
Meanwhile, the controversy surrounding A. R. Rahman ignited following his recent comments about his experiences in the Hindi film industry. In an interview with BBC Asian Network, Rahman discussed receiving fewer work offers in Bollywood.
He indicated that in the past eight years, a shift in power dynamics and “communal” factors, which relate to religion, regional identity, and industry politics, may have influenced the type of opportunities available to him in Bollywood. His remarks led to considerable public and media backlash, with many interpreting his statements as indicative of discrimination or bias in the industry.
In light of the uproar, Rahman released a video clarification, emphasizing that his intentions had been misconstrued and that he “never intended to hurt anyone.” He characterized India as his muse and reiterated that his music embodies unity and cultural celebration.