Jayati Bhatia on actors using Instagram, YouTube for extra income
Synopsis
Jayati Bhatia isn't just playing Sharda Bua on screen — she's navigating the digital world off it. The actress behind Chatpuri Chaiti says content creation is a full-time job, not a quick income fix, and wants to use her platform to mentor aspiring actors on industry ethics. It's a candid look at how Indian TV stars are redefining their careers in the social media era.
Key Takeaways
Jayati Bhatia plays Sharda Bua in Zee TV 's Jaane Anjaane Hum Mile .
She runs a YouTube vlog called Chatpuri Chaiti and described content creation as a full-time job.
Bhatia cited consistency as her biggest challenge given her hectic shooting schedule.
She expressed a desire to mentor aspiring actors through digital platforms on industry ethics and etiquette.
She noted that content creation helps actors stay productive during gaps between acting projects.
Television actress Jayati Bhatia, best known for playing Sharda Bua in the Zee TV show Jaane Anjaane Hum Mile, has opened up about the growing trend of actors monetising their personal brand through Instagram and YouTube. The actress, who runs her own YouTube vlog Chatpuri Chaiti, called content creation a demanding full-time pursuit — not merely a side hustle.
What Jayati Bhatia Said
'A lot of actors today are leveraging Instagram and YouTube by sharing vlogs, behind-the-scenes moments from shoots, and glimpses of their personal lives, be it travel, food, or fashion,' she said. 'I think it's a great way for audiences to know the real person behind the character.'
Bhatia added that she is still finding her footing in the digital space but is keen to expand her presence. 'I'd love to create more mini vlogs on Instagram, whether it's about my day, acting tips, or sharing insights that could help aspiring actors understand the entertainment industry better,' she said.
The Challenge of Consistency
While Bhatia admires peers who have successfully built digital audiences, she acknowledged that the discipline required is significant. 'Creating original content consistently is not easy — it's a full-time job that demands creativity and discipline. With my hectic shooting schedule, consistency is the biggest challenge for me. Hats off to everyone who does it so well,' she said.
She also noted that content creation serves a practical purpose beyond income. 'Besides being an additional source of income, content creation keeps you productive even when you're between projects,' she pointed out — a reality many mid-career television actors increasingly relate to.
Mentoring Aspirants Through Digital Platforms
Bhatia expressed a desire to use her platform for more than entertainment. She said she often feels compelled to share guidance on the ethics and etiquette every aspiring actor should understand before entering the profession, drawing on her own professional challenges over the years. The digital medium, she suggested, offers a direct and scalable way to do that.
About Jaane Anjaane Hum Mile
Jaane Anjaane Hum Mile follows the evolving relationship between two individuals from contrasting backgrounds whose lives intersect through fate rather than choice. The show airs on Zee TV and continues to draw viewers with its premise of unexpected connections. Bhatia's role as Sharda Bua has been one of its notable supporting characters.
Point of View
Especially for supporting cast members who rarely headline promotions. The honesty about consistency being a challenge is telling: most actors who attempt content creation quietly abandon it within months. What's more interesting is her instinct to use the medium for mentorship — a gap the industry has never formally addressed. Whether she follows through will matter more than the intention.
NationPress
7 Aug 2026
Frequently Asked Questions
Who is Jayati Bhatia and what show is she currently in?
Jayati Bhatia is a television actress currently playing the role of Sharda Bua in the Zee TV show Jaane Anjaane Hum Mile. The show follows two individuals from contrasting backgrounds brought together by unexpected circumstances.
What is Jayati Bhatia's YouTube channel?
Jayati Bhatia runs a YouTube vlog called Chatpuri Chaiti. She described the channel as a fun creative outlet distinct from her acting work, though she acknowledged she is still learning the social media space.
Why do actors use Instagram and YouTube for income?
According to Bhatia, actors use Instagram and YouTube to share vlogs, behind-the-scenes content, and personal lifestyle glimpses, which help build audience connection and generate additional income. She also noted it keeps actors productive between acting projects.
What challenges do actors face with content creation?
Bhatia highlighted consistency as the biggest challenge, especially for actors with demanding shooting schedules. She described content creation as a full-time job requiring sustained creativity and discipline.
What kind of content does Jayati Bhatia want to create going forward?
Bhatia said she wants to expand her Instagram presence with mini vlogs covering her daily life, acting tips, and insights into the entertainment industry. She also expressed interest in sharing guidance on the ethics and etiquette aspiring actors should know before entering the profession.
