Is Jonita Gandhi Right About the Indie Pop Resurgence?
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Synopsis
Playback singer Jonita Gandhi discusses the revival of indie pop music with the rise of streaming platforms. She highlights the increasing popularity of non-film music and its impact on the industry. Discover how this shift is benefiting independent artists and changing the landscape of music in India.
Key Takeaways
- Indie pop music is making a comeback in India.
- The rise of streaming platforms has facilitated this resurgence.
- Non-film music is gaining popularity in the film industry.
- Artists are recycling older songs, adapting them for new audiences.
- Being carefree and authentic is a key theme in Jonita’s music.
Mumbai, June 16 (NationPress) Playback singer Jonita Gandhi, who has recently unveiled her single, ‘Beparwai’, believes that indie pop music has experienced a remarkable revival in the last few years.
Once regarded as the crown jewel of India’s music scene during the 90s, indie pop faced a significant decline in the 2000s when Hindi film music took center stage, leading to a substantial drop in the production and distribution of indie pop.
In a recent conversation with IANS, the singer expressed that the rise of the streaming medium has facilitated an impressive comeback for indie pop, resonating with the tastes of a broader audience.
Jonita remarked, “I believe that now more than ever, there’s a profound appreciation for non-film music. Many films are utilizing existing non-film tracks that have gained popularity and integrating them into their narratives.”
Indie pop has introduced some of the most exceptional talents to the Hindi film industry, with Sonu Nigam being one of the most iconic voices.
She further elaborated, “We are witnessing re-releases of songs that have been around for years, now adapted into film versions. There's a significant recycling of material happening, driven by proof of purchase. Numerous songs have gone viral organically. It’s fascinating to note that Bollywood music is not performing as well as non-film music these days, which is an exciting time for artists like us who are releasing our own music.”
Previously, the artist shared insights into the creation of the song. She mentioned that ‘Beparwai’ captures the essence of being carefree and not worrying about others' opinions.
‘Beparwai’ is available for streaming on all major platforms.
Point of View
I observe that the resurgence of indie pop, as highlighted by Jonita Gandhi, reflects a broader trend in the music industry where independent artists are reclaiming their space. The streaming revolution has democratized music distribution, allowing diverse voices to flourish. This shift not only benefits artists but also enriches the cultural fabric of our nation.
NationPress
16/06/2025
Frequently Asked Questions
What is the significance of indie pop in India?
Indie pop represents a unique and creative expression in India's music industry, showcasing diverse talent and providing an alternative to mainstream Bollywood music.
How has streaming affected indie pop's popularity?
Streaming platforms have allowed indie pop artists to reach wider audiences and gain recognition, facilitating a resurgence in the genre.
What themes does Jonita Gandhi's single 'Beparwai' explore?
The song 'Beparwai' explores themes of freedom and the importance of being carefree, encouraging listeners to not stress about societal expectations.
Who are some notable indie pop artists in India?
Some notable indie pop artists include Jonita Gandhi, Prateek Kuhad, and Sonu Nigam, among others, who have made significant contributions to the genre.
What does the future hold for indie pop music in India?
With the growing acceptance of non-film music, the future looks promising for indie pop, as more artists emerge and audiences embrace diverse musical styles.
