When Does 'Kaun Banega Crorepati' Season 17 Premiere?

Synopsis
Key Takeaways
- Empowerment through knowledge
- Confidence in aspirations
- Celebration of cultural pride
- Influence of popular media
- Impact of education on society
Chennai, July 17 (NationPress) The 17th season of the immensely popular television game show Kaun Banega Crorepati is set to debut on August 11 this year, aiming to uplift the aspirations of everyday individuals and their ‘Can Do’ mentality, as revealed by its producers on Thursday.
Sony Entertainment Television has unveiled a fresh campaign for Kaun Banega Crorepati (KBC) Season 17, showcasing the essence of contemporary India.
Titled ‘Jahaan Akal Hai, Wahaan Akad Hai’, the campaign emphasizes how knowledge is empowering the nation, igniting the ambitions of the common man, instilling self-assurance, and promoting a spirited ‘Can Do’ approach.
Directed by filmmaker Vikas Bahl and produced by his company, Good Co., the campaign conveys a powerful message: Genuine pride is derived not from possessions, but from wisdom.
Vikas Bahl expressed, “KBC has consistently transcended the boundaries of a quiz show; it serves as a reflection of India’s evolving mindset. Today, India is poised to shine as knowledge instills courage, confidence, and a well-earned sense of pride. When one possesses such akal, a touch of akad or swagger is only natural. It’s not arrogance; it’s the belief that ‘Main bhi kar sakta hoon’ (I too can do it).”
Veteran Bollywood icon Amitabh Bachchan remarked, “Kaun Banega Crorepati has always celebrated knowledge and the quiet pride it brings. This year’s campaign, ‘Jahan Akal Hai, Wahan Akad Hai’, beautifully encapsulates this sentiment, inspiring individuals to take pride in their intellect and walk confidently with the assurance that comes from true understanding.”
Kaun Banega Crorepati Season 17 will commence on August 11, airing at 9 PM, Monday through Friday on Sony Entertainment Television and SonyLIV.