Is a New Wave of South Korean and Chinese Content Ready to Enchant Indian Audiences?
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Synopsis
A groundbreaking partnership between Prime Video and CJ ENM is set to revolutionize the Indian entertainment landscape with a fresh influx of South Korean and Chinese content, promising to engage viewers through captivating storytelling and beloved characters.
Key Takeaways
- New partnership between Prime Video and CJ ENM announced.
- Multi-year distribution rights for Korean content secured.
- Popular shows like ‘Her Private Life’ will be available.
- Content set to launch for streaming in June 2024.
- Focus on making content accessible through multilingual support.
Mumbai, May 3 (NationPress) A fresh surge of South Korean and Chinese entertainment is poised to captivate Indian audiences, following the announcement of a new alliance at the inaugural World Audio Visual & Entertainment Summit (WAVES) in Mumbai.
Prime Video and the prominent entertainment firm, CJ ENM, have disclosed a strategic partnership, securing multi-year global distribution rights (excluding Korea and China) for premium Korean content.
Additionally, Prime Video will enhance its library by featuring popular titles from CJ ENM's collection, such as the beloved romantic comedy series ‘Her Private Life’, ‘Another Miss Oh’, and the renowned detective show ‘Mouse’, significantly broadening its Korean content offerings for audiences worldwide.
Kelly Day, head of International & VP at Prime Video, remarked, “This strategic alliance with CJ ENM underscores Prime Video's dedication to delivering the finest in Korean entertainment to our global customer base. Korean content has an undeniable appeal that resonates profoundly with viewers around the world.”
She further noted, “We've seen the universal allure of Korean storytelling, evidenced by the remarkable success of shows that have not only captured the hearts of fans across continents but have also secured spots in the Top 10 most-watched non-English language International Originals from 2024, showcasing impressive viewership beyond their home countries. We are excited to present new and exclusive titles, alongside popular favorites, exclusively to Prime Video’s global audience, in a language they prefer.”
The collection of Korean content available on Prime Video is set to launch for streaming in June of this year.
Jangho Seo, Executive Vice President of CJ ENM’s content division, expressed, “We're excited about our collaboration with Prime Video, which enables us to share our distinctive Korean narratives with an even larger global audience. Korean entertainment has been capturing hearts worldwide through its engaging plots, relatable characters, and exceptional production quality.”
“Thanks to Prime Video’s vast global reach and strong focus on multilingual subtitles and dubbing, we are eager to make our upcoming titles even more accessible and enjoyable for viewers from various cultures and languages. This partnership not only enhances CJ ENM’s global presence but also aligns with our shared vision with Prime Video to deliver captivating stories to fans around the globe. We look forward to building on this momentum and strengthening our connection with audiences everywhere,” he added.
Point of View
I find this collaboration between Prime Video and CJ ENM to be a pivotal moment for the Indian entertainment sector. The rising popularity of South Korean and Chinese content reflects a broader trend towards global storytelling, enriching the diversity of offerings available to Indian audiences. This partnership not only enhances viewer choices but also signifies India's increasing integration into the global entertainment landscape.
NationPress
23/05/2025
Frequently Asked Questions
What new content will Prime Video feature?
Prime Video will add popular titles from CJ ENM's catalog, including 'Her Private Life', 'Another Miss Oh', and 'Mouse', significantly enhancing its Korean content offerings.
When will the Korean content be available for streaming?
The Korean slate on Prime Video is set to launch for streaming in June this year.
Who is involved in this new partnership?
The partnership involves Prime Video and CJ ENM, a leading entertainment company, focusing on distributing high-quality Korean content globally.
Why is this partnership significant?
This collaboration reinforces the global appeal of Korean entertainment and aims to cater to the diverse tastes of Indian audiences, expanding Prime Video's offerings.
What does this mean for Korean storytelling?
This partnership highlights the universal resonance of Korean narratives, showcasing their ability to captivate audiences across cultures and languages.
