How Does Rajkummar Rao Choose His Film Projects?

Synopsis
Discover how National Award-winning actor Rajkummar Rao approaches his film selection process. He emphasizes the importance of instinct, storytelling, and the right director, rather than commercial success. His insights reveal a refreshing perspective on the creative process in the film industry.
Key Takeaways
- Rajkummar Rao selects films based on instinct.
- He prioritizes the story and the director.
- Success is not his main consideration.
- 'Bhool Chuk Maaf' blends humor with romance.
- Rao's approach reflects a deeper commitment to storytelling.
Mumbai, May 22 (NationPress) Rajkummar Rao, the acclaimed National Award-winning actor, reveals that he selects film projects based on his instinct rather than their commercial success or personal value.
When questioned about his film selection criteria—whether it stems from the value they bring to his life or the contribution he makes to them—Rajkummar shared with IANS: “It’s not about the value it would add to my life, because I trust my gut feeling. If a story resonates with me—something that stirs excitement—there’s an undeniable chemical reaction, a spark that ignites when I hear an intriguing tale.”
As he prepares for the debut of his latest film “Bhool Chuk Maaf”, Rajkummar mentions he only chooses projects when both the narrative and the director feel right.
He elaborated: “If the director is suitable for that story—since a great story paired with the wrong director won’t work—it’s a firm no. However, if both the story and the director align perfectly, I readily agree.”
“I don’t contemplate how successful it will be or what value it will add to my life. If it’s genuinely good, I simply proceed with it. It’s that straightforward.”
“Bhool Chuk Maaf” is finally set to hit theaters on May 23, after initially being scheduled for a digital release on May 16, as the creators stated that ‘the spirit of the nation is paramount.’
The conflict between the production company and the cinema chain arose after Maddock Films canceled the film's theatrical release due to rising tensions between India and Pakistan, opting instead for a direct release on Amazon Prime Video. This decision led to PVR Inox seeking legal action for breach of contract.
The film is produced by Dinesh Vijan under the Maddock Films label, featuring music by Tanishk Bagchi, lyrics by Irshad Kamil, and vocals by both Tanishk Bagchi and Madhubanti Bagchi.
Directed by Karan Sharma, “Bhool Chuk Maaf” tells the story of Ranjan, a romantic young man from Banaras, who secures a government job to marry Titli but forgets his promise to Lord Shiva—leading to a comedic journey of love, fate, and redemption.