Shilpi Raj's 'Round Round' Bhojpuri track set for festive season
Synopsis
Shilpi Raj and Arvind Akela Kallu have teamed up for 'Round Round', a high-energy Bhojpuri track released under PaRa Music's new Bhojpuri Dhoom label. Launched in Varanasi, the song is already gaining digital traction — and its arrival ahead of the festive season is no accident.
Key Takeaways
Shilpi Raj and Arvind Akela Kallu have released a new Bhojpuri track titled 'Round Round' .
The song was launched at an event in Varanasi , attended by leading Bhojpuri industry personalities.
The track is released under Bhojpuri Dhoom , a new label by PaRa Music .
Pavan Sood and Rashna Pochkhanawala , Co-Founders of PaRa Music, described it as the label's first step in building a long-term Bhojpuri music IP portfolio.
The song has been shot with high production values and is already gaining traction on digital platforms.
Singer Shilpi Raj has described her latest Bhojpuri release, 'Round Round', as an essential soundtrack for celebrations, parties, and dance gatherings. The track, which also features Bhojpuri superstar Arvind Akela Kallu, was unveiled at a launch event in Varanasi that drew prominent influencers and personalities from the Bhojpuri entertainment industry.
The Song and Its Launch
Released under the label Bhojpuri Dhoom — marking a new chapter for PaRa Music — 'Round Round' has already begun generating strong traction among Bhojpuri music lovers. The track is receiving an overwhelming response across digital platforms, with the Varanasi launch event serving as a high-profile introduction to the industry's key voices.
The song has been shot on a grand scale, featuring lavish production values and an engaging visual treatment designed to complement its high-energy feel.
What Shilpi Raj Said
Speaking about the release, Shilpi Raj said, 'Round Round' is one of those songs that instantly gets you moving. The energy, rhythm, and vibe of the track are incredibly exciting, and I thoroughly enjoyed being a part of it. Working with Arvind Akela Kallu has always been a pleasure, and the entire team has created something truly entertaining for Bhojpuri audiences. I believe listeners will connect with the song and make it a favourite for celebrations, parties, and dance occasions.
Arvind Akela Kallu echoed that sentiment, describing 'Round Round' as a fun, peppy number that audiences will instantly connect with. He noted the song is designed purely for entertainment and is expected to resonate strongly with Bhojpuri music fans across India and beyond.
PaRa Music's Vision for Bhojpuri
Rashna Pochkhanawala, Co-Founder and Managing Director of PaRa Music, highlighted that Bhojpuri music commands one of the most passionate audiences in India — a sentiment that underpins the label's strategic push into the genre.
Pavan Sood, Co-Founder of PaRa Music, elaborated on the broader ambition: 'Through Bhojpuri Dhoom, we are combining strong creative talent, data-driven decision making, and long-term investment in original music IP. Round Round is our first step in this journey, and we are excited about building a meaningful presence in the Bhojpuri music ecosystem.'
Why It Matters for Bhojpuri Music
The Bhojpuri music market has seen a surge in digital consumption over the past few years, with YouTube channels dedicated to the genre regularly clocking hundreds of millions of views. A collaboration between an established voice like Shilpi Raj and a crowd-favourite like Arvind Akela Kallu, backed by a label with a data-driven approach, signals a professionalisation of the segment that has traditionally relied on organic, grassroots popularity. With the festive season approaching, the timing of the release positions 'Round Round' to capitalise on peak demand for celebratory music.
Point of View
Community-driven appeal that defines Bhojpuri hits is the real question. The festive-season timing is smart; the proof will be in the streaming numbers.
NationPress
26 Jul 2026
Frequently Asked Questions
Who are the artists featured in the Bhojpuri song 'Round Round'?
'Round Round' features singer Shilpi Raj and Bhojpuri superstar Arvind Akela Kallu. The track was released under PaRa Music's Bhojpuri Dhoom label.
Where was 'Round Round' launched?
The song was launched at an event in Varanasi, which brought together prominent influencers and personalities from the Bhojpuri entertainment industry.
What is Bhojpuri Dhoom and who is behind it?
Bhojpuri Dhoom is a new music label under PaRa Music, co-founded by Rashna Pochkhanawala and Pavan Sood. 'Round Round' is its first release, aimed at building a long-term presence in the Bhojpuri music ecosystem.
What kind of song is 'Round Round'?
Shilpi Raj has described it as a high-energy, celebratory track suited for parties, dance occasions, and festive gatherings. Arvind Akela Kallu called it a fun, peppy number designed purely for entertainment.
Is 'Round Round' available on digital platforms?
Yes, the song is already available on digital platforms and has been receiving an overwhelming response from Bhojpuri music fans across India, according to the label.
