Do Influencers Really Have an Edge Over Actors in Today's Entertainment World?

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Do Influencers Really Have an Edge Over Actors in Today's Entertainment World?

Synopsis

In a revealing interview, Samridhii Shukla, star of 'Yeh Rishta Kya Kehlata Hai,' discusses the shifting dynamics between influencers and traditional actors, highlighting the evolving narrative styles that resonate with audiences today. Discover her thoughts on relatable characters and her aspirations to explore diverse genres in acting.

Key Takeaways

  • Influencers have a competitive advantage in the entertainment industry.
  • Acting skills are crucial for influencers seeking acting roles.
  • Relatable characters are essential for successful storytelling.
  • Samridhii is eager to explore new genres in acting.
  • Flawed characters resonate well with modern audiences.

Mumbai, July 25 (NationPress) 'Yeh Rishta Kya Kehlata Hai' actress Samridhii Shukla has shared her insights on the increasing impact of digital content creators.

She expressed her views on how influencers frequently hold a competitive advantage over conventional actors in the fast-changing entertainment industry. According to Samridhii, influencers often secure more opportunities than their acting counterparts.

The actress mentioned to IANS, “It’s due to them, but how they utilize that opportunity is what their work will ultimately reveal. If you’re an influencer with acting talent, that’s fantastic. However, if your acting skills aren’t up to par, a reconsideration may be necessary. This is a trend I’m noticing.”

Discussing the types of content that connect with audiences today, Samridhii noted that shows featuring relatable themes tend to succeed on television. “I believe that programs that resonate today are those with relatable characters. Nowadays, we are crafting narratives and developing characters that are imperfect. We could be the main protagonist, yet we are deeply flawed,” Shukla explained.

She also shared her desire to delve into new genres as an actress. While she enjoys a wide range of content, romantic comedies are typically at the bottom of her viewing preferences—yet she is excited to take on such roles in the future.

She elaborated, “When it comes to selecting a movie, I lean towards thrillers. I would love to participate in an OTT thriller as well. However, I do miss doing comedy, so I would genuinely like to explore comedy and romance again.”

Currently, Samridhii Shukla stars as Abhira Poddar in the hit television series “Yeh Rishta Kya Kehlata Hai.”

Point of View

It’s clear that the entertainment landscape is transforming. Influencers can leverage their digital presence to secure roles, but the essence of acting remains tied to talent. As audiences crave authenticity and relatable narratives, both actors and influencers must adapt to stay relevant. The evolution of storytelling is vital for the future of the industry.
NationPress
26/07/2025

Frequently Asked Questions

What does Samridhii Shukla think about influencers?
Samridhii believes that influencers have an advantage in securing opportunities but emphasizes the importance of their acting skills.
What type of content resonates with audiences today?
Content with relatable characters and flawed narratives tends to perform well, according to Samridhii.
What genres is Samridhii interested in exploring?
While she enjoys thrillers, she also expresses a desire to return to comedy and romance roles.