Will Social Media Platforms Really Deactivate Accounts of Under-16s Under Australia's New Ban?
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Canberra, Sep 16 (NationPress) Social media platforms will be mandated to identify and deactivate accounts belonging to individuals under the age of 16 when Australia’s unprecedented ban takes effect in December, as announced by the government on Tuesday.
The federal government released regulatory guidance on Tuesday to assist technology companies in adhering to the under-16 social media prohibition before its implementation on December 10.
This guidance indicates that social media platforms should primarily concentrate on identifying and deactivating existing accounts operated by users younger than 16, and on taking reasonable measures to deter those whose accounts have been removed from quickly establishing new accounts.
While platforms will not be required to verify the age of every user, they will not receive directives from the government regarding the specific technology to employ for age verification. However, they must offer clear and accessible information about how they are enforcing the ban, along with a process for handling disputes.
According to the legislation that instituted the ban, which was passed by the federal parliament in December 2024, companies failing to implement reasonable steps to uphold the ban could incur fines up to 49.5 million Australian dollars (approximately $33 million).
During the press conference where the guidelines were released, Communications Minister Anika Wells and Julie Inman Grant, Australia’s eSafety Commissioner, acknowledged that they do not expect the ban to be fully operational immediately.
"We are not expecting perfection in this matter; these are pioneering laws, but we are demanding substantial changes through reasonable steps that will aim for cultural transformation and a significant impact to protect children," Wells stated.
Grant remarked that the government understands that developing the necessary systems and technologies will require time, and her agency will initially target systemic failures by platforms in applying the mandated policies and processes, according to Xinhua news agency.
In August, the government released findings from a trial that demonstrated the effectiveness of age assurance technologies in enforcing age-related eligibility criteria.