Amul and Mother Dairy, two of India's largest dairy brands, raised liquid milk prices by ₹2–4 per litre effective 12 November 2026, citing surging fodder, cattle feed, packaging, and transportation costs. The hike affects consumers across major cities and towns nationwide, making this the second Amul price revision of the year.

What Changes at the Counter

The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, announced a 4–5 per cent increase across fresh pouch milk variants and pack sizes. Amul Taaza toned milk — the brand's largest-selling variant with 3 per cent milk fat — has gone up by ₹2 per litre, a rise of 3.3 per cent. Amul Gold milk with 6 per cent milk fat now costs ₹4 more per litre, a jump of 5.5 per cent.

Mother Dairy announced an identical revision of ₹2–4 per litre across its liquid milk variants, also effective 12 November 2026. The company confirmed the change in a formal statement.

Why Prices Are Going Up

Both companies pointed to a confluence of input-side pressures that have made milk production and distribution significantly costlier over the past year. Mother Dairy said uneven monsoon conditions across several regions have pushed green and dry fodder prices up by as much as 20 per cent, while cattle feed costs have risen around 10 per cent over the last year.

A Mother Dairy spokesperson added that packaging, transportation, and other operational costs have climbed by up to 25 per cent due to persistent inflationary pressures. GCMMF echoed similar concerns, attributing the revision to rising expenses across fodder, cattle feed, packaging, and logistics.

Second Hike This Year for Amul

For Amul consumers, Thursday's increase marks the second price revision in 2026, following an earlier hike announced in May. The back-to-back increases reflect sustained cost pressures in the dairy supply chain rather than a one-off shock. Notably, India's retail food inflation has remained elevated through much of the year, and the dairy sector — dependent on seasonal fodder cycles and fuel-linked logistics — has been among the harder-hit segments.

Impact on Consumers and Dairy Farmers

Households that rely on packaged milk — particularly in urban centres where loose milk supply is limited — will bear the increase directly. For dairy farmers, however, the revision may partially offset the squeeze from rising input costs that co-operatives and private processors have been absorbing. Industry observers have noted that timely price corrections are necessary to sustain farmer-level procurement prices, though the burden on end consumers remains a concern amid broader cost-of-living pressures.

With two of the country's dominant milk brands moving in tandem, other regional dairy players are likely to reassess their own pricing in the weeks ahead.