Amul hikes ghee and butter prices; 1-kg ghee up ₹50 to ₹680
Synopsis
Amul has raised ghee and butter prices across India just ahead of Diwali — the 1-kg ghee carton jumps ₹50 to ₹680, with butter packs also costlier. It is the dairy giant's second major price action in 2026, following a milk hike in May, and has already drawn political fire from Congress over festive-season timing.
Key Takeaways
Amul has hiked ghee and butter prices across India with effect from 4 November 2026 .
The 1-kg ghee carton rises ₹50 to ₹680 ; the 500-gm pure ghee pouch rises ₹20 to ₹345 .
The 500-gm butter pack rises ₹15 to ₹325 ; the 100-gm butter pack rises ₹3 to ₹66 .
Gujarat Congress spokesperson Dr Manish Doshi criticised the timing, calling it a shock to consumers ahead of Diwali.
This follows Amul's earlier ₹2 per litre milk price hike effective 14 May 2026 , attributed to rising cattle feed, packaging, and fuel costs by GCMMF .
Amul has raised retail prices of its ghee and butter products across India with immediate effect, making essential dairy items costlier during the festive season. A 1-kg carton of Amul ghee will now retail at ₹680, up from ₹630 — a hike of ₹50 — while a 500-gm butter pack has risen by ₹15 to ₹325. The revised prices are already reflected on product labels and online retail platforms.
Full Price Revision Breakdown
The price changes span multiple pack sizes. The 500-gm pure ghee pouch has moved from ₹325 to ₹345, a rise of ₹20. Among butter variants, the 100-gm pack has been revised from ₹63 to ₹66, and the 500-gm butter pack now costs ₹325 against its earlier price of ₹310. Consumers across different pack-size preferences are affected by the revision.
Political Reaction and Festive Timing
The revision has drawn immediate political criticism. Gujarat Congress spokesperson Dr Manish Doshi described the hike as a shock to consumers, noting its proximity to Diwali when ghee and butter consumption typically surges. 'Before Diwali, Amul has given a major shock to consumers buying ghee and butter. The company has directly increased the price of 1 kg of ghee by ₹50. The price of a 500-gm butter pack has also been increased by ₹15,' Doshi said. He further flagged that the 1-kg ghee carton had climbed from ₹630 to ₹680 and the 500-gm pure ghee pouch from ₹325 to ₹345.
Context: A Pattern of Amul Price Increases in 2026
This is not the first price revision by the dairy cooperative this year. In May 2026, Amul raised the prices of its fresh milk pouches by ₹2 per litre, effective 14 May, covering key variants — Gold, Taaza, Shakti, and Cow Milk. That revision amounted to roughly 2.5 to 3.5 per cent per litre.
At the time, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, cited rising costs of cattle feed, packaging materials, and fuel, as well as higher procurement prices paid to dairy farmers by its member unions. The same cost pressures are likely at play in the current revision, though Amul has not issued a formal statement attributing reasons specifically to the ghee and butter hike.
What This Means for Consumers
Ghee and butter are staple ingredients in Indian households and see heightened demand during the Diwali festive period for sweets, cooking, and religious rituals. The timing of the revision — coming weeks before one of the country's biggest festivals — amplifies the impact on household budgets. Notably, this is the second significant price action by Amul in 2026, suggesting that input cost pressures in India's dairy supply chain have not eased materially. Revised prices are now live across retail outlets and e-commerce platforms nationwide.
Point of View
Leaving consumers and critics to connect the dots from the May milk revision. The festive timing is commercially awkward: Diwali is Amul's peak demand window, and passing on costs now maximises revenue but maximises consumer pain simultaneously. More broadly, repeated dairy price hikes raise a structural question about whether India's cooperative model — widely praised for insulating farmers and consumers — is absorbing or simply deferring inflationary pressure from the farm gate to the kitchen.
NationPress
4 Nov 2026
Frequently Asked Questions
What are the new Amul ghee and butter prices from November 2026?
The 1-kg Amul ghee carton now costs ₹680, up from ₹630. The 500-gm pure ghee pouch is ₹345 (previously ₹325), the 500-gm butter pack is ₹325 (previously ₹310), and the 100-gm butter pack is ₹66 (previously ₹63). All revised prices are in effect immediately.
Why has Amul raised ghee and butter prices?
Amul has not issued a formal statement specifically on the ghee and butter hike. However, its parent body, the Gujarat Cooperative Milk Marketing Federation (GCMMF), cited rising cattle feed, packaging, and fuel costs — as well as higher procurement prices for dairy farmers — when it raised milk prices in May 2026. Similar input-cost pressures are widely attributed to the current revision.
When did Amul last raise prices before this hike?
Amul raised fresh milk prices by ₹2 per litre in May 2026, effective 14 May, covering Gold, Taaza, Shakti, and Cow Milk variants. That revision represented an increase of approximately 2.5 to 3.5 per cent per litre.
How does the price hike affect consumers ahead of Diwali?
Ghee and butter demand rises sharply during the Diwali festive season for sweets, cooking, and religious rituals. The timing of the revision means households buying in bulk for the festival will pay higher rates immediately, adding to overall festive expenses.
Who has criticised the Amul price hike?
Gujarat Congress spokesperson Dr Manish Doshi publicly criticised the revision, saying it delivered 'a major shock to consumers' just before Diwali. He called out the ₹50 increase on the 1-kg ghee carton and the ₹15 rise on the 500-gm butter pack as burdensome for ordinary households.
