Aavin hikes prices of 63 dairy products in Tamil Nadu ahead of Diwali
Synopsis
Aavin has raised prices on 63 dairy products — including ghee, butter, sweets and milkshakes — just before Diwali, when Tamil Nadu households stock up most heavily on these very items. Ghee alone jumps over 11% for the 100-gram pack. The cooperative cites input cost pressure, but the timing squeezes consumers at the worst possible moment.
Key Takeaways
Aavin has revised prices on 63 dairy products , effective 27 October 2026 , ahead of Diwali .
A 100-gram pack of ghee rises from ₹85 to ₹95 ; a 500-ml pack goes from ₹365 to ₹400 .
A 100-gram pack of butter increases from ₹60 to ₹70 ; rasgulla (100g) from ₹45 to ₹50 .
Ten milkshake varieties rise from ₹30 to ₹35 ; a 500-gram curd pack from ₹35 to ₹40 .
Aavin cited higher raw material and production costs as the reason for the revision.
Tamil Nadu's cooperative dairy brand Aavin has revised upward the prices of 63 products — including ghee, butter, curd, milkshakes, and festive sweets — with the new rates taking effect on Wednesday, 27 October 2026. The dairy cited rising raw material costs and higher production expenses as the reasons behind the revision, which arrives just days before Diwali, when household demand for dairy and sweets typically peaks.
Key Price Changes
Among the most significant revisions, a 100-gram pack of ghee will cost ₹95, up from ₹85, while a 500-ml pack will now be priced at ₹400 against the earlier ₹365. A 100-gram pack of butter rises by ₹10, moving from ₹60 to ₹70.
Festive sweets have also been brought under the revised structure. A 100-gram pack of rasgulla will cost ₹50 instead of ₹45, and a 500-gram pack of gulab jamun goes up from ₹100 to ₹115. Mysore pak is among the other sweet products affected.
Beverages and Curd Also Costlier
Consumers purchasing dairy beverages will pay more across the board. A 200-ml pack of lassi rises from ₹20 to ₹23, while ten varieties of milkshakes — currently priced at ₹30 each — will now sell at ₹35. Buttermilk prices have been revised across packaging formats: a 200-ml pack moves from ₹8 to ₹10, and the PET bottle variant from ₹12 to ₹14.
On the curd front, a 500-gram pack will increase from ₹35 to ₹40, and a one-kilogram pack from ₹120 to ₹130. A 50-gram premium cup product moves from ₹5 to ₹7 — a 40% increase for that format.
About Aavin and Its Reach
Aavin, the cooperative dairy organisation functioning under Tamil Nadu's Dairy Development Department, markets milk and more than 100 dairy and allied products across the state. Its portfolio includes palkova, health mixes, milk biscuits, chocolates, kulfi, and several varieties of ice cream, making it a daily staple for millions of Tamil Nadu households.
Impact on Consumers
The timing of the revision — immediately before a major festival — amplifies its effect on household budgets. Ghee and butter are staple ingredients in traditional Diwali sweets and savouries, meaning families preparing festive dishes at home will face compounded cost pressure. This comes amid a broader trend of food inflation affecting dairy commodities nationally, with raw milk procurement costs rising for cooperatives across India in recent months.
With the new prices now in effect, consumers are likely to feel the impact most acutely on bulk festive purchases. Whether Aavin adjusts prices again post-festival, as input cost pressures ease, remains to be seen.
Point of View
Making this revision notable. The decision suggests input cost pressure has become severe enough that Aavin could no longer defer. More broadly, this is a signal of structural stress in India's dairy supply chain: procurement prices for raw milk have been climbing, and cooperatives — which operate on thin mandated margins — are among the last to pass costs through. The 40% jump on the 50-gram premium cup is the sharpest in the basket and will hit lower-income consumers disproportionately. If input costs remain elevated, a secondary revision after the festival season is a real possibility.
NationPress
27 Oct 2026
Frequently Asked Questions
Why has Aavin increased prices of dairy products?
Aavin has cited a rise in raw material costs and higher production expenses as the primary reasons for revising prices across 63 products. The new rates took effect on 27 October 2026, just ahead of Diwali.
Which Aavin products have become costlier?
The price hike covers ghee, butter, curd, buttermilk, lassi, ten varieties of milkshakes, rasgulla, gulab jamun, Mysore pak, and several other dairy and sweet products. In total, 63 products have been revised upward.
By how much has the price of Aavin ghee increased?
A 100-gram pack of Aavin ghee has gone up from ₹85 to ₹95, while a 500-ml pack now costs ₹400 against the earlier price of ₹365 — an increase of roughly 9-11% depending on the pack size.
Who is Aavin and where does it operate?
Aavin is Tamil Nadu's cooperative dairy brand, functioning under the state's Dairy Development Department. It markets milk and more than 100 dairy and allied products across Tamil Nadu, making it one of the state's most widely consumed dairy brands.
Will the Aavin price hike affect Diwali purchases?
Yes, the timing means consumers buying ghee, butter, and sweets for Diwali preparation and gifting will face higher bills compared to last year. Products most commonly used in festive cooking — ghee, butter, and traditional sweets — are among those affected by the revision.
