CM Bhajan Lal Sharma urges Rajasthan to tune into Mann Ki Baat
Synopsis
Rajasthan Chief Minister Bhajan Lal Sharma reminded citizens on X to tune into Prime Minister Narendra Modi's monthly Mann Ki Baat programme on 25 October 2026 at 11 AM, continuing a BJP pattern of amplifying the broadcast at the state level.
Key Takeaways
Rajasthan CM Bhajan Lal Sharma posted a reminder for PM Modi's Mann Ki Baat on 24 October 2026 .
The episode is scheduled for 25 October 2026 at 11 AM .
Mann Ki Baat was launched by PM Modi in October 2014 and airs monthly on All India Radio and digital platforms.
State-level BJP leaders routinely promote the broadcast to drive wider listenership.
The programme is one of India's longest-running direct-to-citizen political communication formats.
Sunday morning at 11 AM on 25 October 2026 carries a familiar national appointment — Prime Minister Narendra Modi addresses the country through Mann Ki Baat, and Rajasthan Chief Minister Bhajan Lal Sharma is making sure his state does not miss it.
Sharma posted the reminder on X on Saturday, 24 October 2026, urging citizens to join what he called an 'inspiring conversation' (prerak samvad). His message read: 'Honourable Prime Minister Shri Narendra Modi Ji will share his thoughts with the people of the country through his popular monthly programme Mann Ki Baat. Date: 25 October 2026, Time: 11 AM. Do join this inspiring dialogue.'
Twelve years of a radio ritual
Mann Ki Baat was launched by Prime Minister Modi in October 2014, making the programme well into its second decade. Broadcast on All India Radio and streamed across digital platforms, the monthly address has become one of the most consistent direct-to-citizen communication formats in Indian political history — bypassing press briefings and parliamentary procedures to speak straight to the public.
The format is deliberately conversational: the Prime Minister touches on national themes, public achievements, cultural moments, and governance milestones, often weaving in letters and messages from ordinary citizens. It is radio as statecraft — intimate in register, national in reach.
Why state BJP leaders amplify the call
Sharma's post fits a well-established pattern in which state-level BJP leaders act as amplifiers for the monthly broadcast, using their own social media platforms to drive local engagement with a national programme. For a Chief Minister like Sharma — who leads a state of roughly 80 million people — the nudge serves a dual purpose: it signals alignment with the central leadership and widens the listenership beyond those who would tune in organically.
The reminder also arrives at a moment when digital platforms have given Mann Ki Baat a reach that far exceeds traditional radio — episodes are widely clipped, shared, and discussed across messaging apps well after the live broadcast ends.
When the Prime Minister goes live tomorrow morning, millions will listen — and if Rajasthan's Chief Minister has his way, a few million more from his state will be among them.
Point of View
Now in its twelfth year, has evolved into a soft-power institution: its regularity and apolitical tone give it unusual staying power across electoral cycles. For a relatively new Chief Minister like Sharma, endorsing the programme publicly is also a low-cost, high-visibility act of alignment with Prime Minister Modi's personal brand. The broader pattern reveals how digital platforms have given a radio-era format a second, far larger life.
NationPress
24 Oct 2026
Frequently Asked Questions
When is the next Mann Ki Baat episode in October 2026?
The October 2026 episode of Mann Ki Baat is scheduled for 25 October 2026 at 11 AM , as announced by Rajasthan CM Bhajan Lal Sharma.
Where can I listen to Mann Ki Baat?
Mann Ki Baat is broadcast live on All India Radio and is also available on several digital streaming platforms and the government's official online channels.
When did PM Modi start Mann Ki Baat?
Prime Minister Narendra Modi launched Mann Ki Baat in October 2014 , making it a monthly address now spanning over a decade.
Why did Rajasthan CM Bhajan Lal Sharma post about Mann Ki Baat?
Sharma posted the reminder to encourage Rajasthan citizens to tune in, a routine practice among state-level BJP leaders who amplify the Prime Minister's monthly broadcast on their own social media platforms.
What is Mann Ki Baat about?
Mann Ki Baat is a monthly radio programme in which PM Modi shares thoughts on national themes, public achievements, governance milestones, and citizen stories, broadcasting directly to the public without a press intermediary.
