A brand built on the hands of Uttarakhand's women has quietly crossed a milestone — Uttarakhand Chief Minister Pushkar Singh Dhami announced on Saturday, 14 November 2026, that House of Himalayas, the state government's dedicated marketing brand for locally made women's products, has now recorded over ₹6 crore in cumulative business.

Posting on X, CM Dhami said the brand is giving 'maatrashakti' (women's strength) — women producers of Uttarakhand — better market access and a fresh identity for their goods. 'Through this brand, business of more than ₹6 crore has been done so far,' he wrote, calling the figure proof of women's 'hard work, skill, and steady march toward self-reliance.'

What House of Himalayas actually does

House of Himalayas is a state-backed umbrella brand created by the Uttarakhand government to bring together locally produced goods — think handwoven textiles, herbal products, artisan food items, and hill-region crafts — under a single, marketable identity. The challenge for women's self-help groups (SHGs) and artisan clusters in Himalayan states has always been the same: the product exists, the skill exists, but the buyer is two mountain ranges away. This brand is designed to close that gap.

Initiatives of this kind typically combine retail tie-ups, e-commerce listings, and exhibition platforms to bring rural output to urban and even export markets. For Uttarakhand, where geography limits conventional supply chains, a dedicated state brand also signals a quality promise to buyers.

Atmanirbhar roots, hill-state ambition

The push sits squarely within the national Atmanirbhar Bharat framework launched in 2020, which explicitly champions local production, women-led micro-enterprises, and domestic market linkages. Several Himalayan and northeastern states have since built state-level brand architectures on that foundation — Uttarakhand's House of Himalayas is among the more focused of them, targeting a specific geography and a specific producer demographic.

CM Dhami, who has anchored much of his governance pitch on women-led development since taking office in 2021, has regularly highlighted SHG-linked schemes. The ₹6 crore figure — whatever its current trajectory — gives his administration a concrete number to point to as state assembly attention turns toward rural economic delivery.

The next test is scale: whether the brand can grow its retail and digital footprint fast enough to absorb the output of a larger network of producers — and whether the state budget carries provisions to fund that expansion.