CM Himanta calls Assam to unfurl Tiranga under Modi's lead
Synopsis
Assam Chief Minister Himanta Biswa Sarma invoked the Har Ghar Tiranga campaign on August 12, 2026, urging citizens to hoist the national flag at every home and dedicate themselves to national service under PM Modi's leadership ahead of Independence Day.
Key Takeaways
Assam CM Himanta Biswa Sarma posted a Hindi appeal on August 12, 2026 calling citizens to hoist the Tricolour at every home.
He described the flag as 'our honour, our pride, and our glory' and said all efforts and sacrifices are dedicated to it.
The post amplified the Har Ghar Tiranga campaign, first launched in 2022 as part of Azadi Ka Amrit Mahotsav marking 75 years of independence.
Sarma explicitly linked the call to PM Narendra Modi's leadership and national service.
The appeal fits a consistent BJP pattern of state leaders mobilising citizens around national-symbol campaigns ahead of Independence Day.
The tricolour, Assam Chief Minister Himanta Biswa Sarma declared on Wednesday, August 12, 2026, is not merely a flag — it is honour, dignity, and pride, and every effort, every sacrifice, must be laid at its feet.
Posting in Hindi, Sarma wrote: 'The Tricolour is our honour, our pride, and our glory. All our efforts are for this Tricolour; everything we have is dedicated to it. Come, let us strengthen this unbreakable bond with the Tricolour. Hoist it under #HarGharTiranga and dedicate yourself to the service of the nation under the leadership of respected Narendra Modi ji. Vande Mataram.' The post carried a video and closed with the Indian flag emoji.
The campaign behind the call
Har Ghar Tiranga — 'A Tricolour at Every Home' — was launched nationally in 2022 as a centrepiece of the Azadi Ka Amrit Mahotsav, the government's celebration of 75 years of Indian independence. The campaign asked citizens to hoist or display the national flag at their homes over the Independence Day period, turning a formal state symbol into a mass participatory act. Since its launch, the drive has been repeated annually, with state governments mobilising citizens, schools, and local bodies to maximise participation.BJP's national-symbol playbook, state by state
Sarma's post fits a well-established pattern: BJP chief ministers amplifying central government campaigns on national identity, especially around Independence Day and Republic Day. Since 2014, the Modi government has consistently used the tricolour and related patriotic drives as a vehicle for public outreach, and state leaders — particularly in the BJP's North-East bloc, where Sarma serves as convenor of the North-East Democratic Alliance (NEDA) — have been reliable amplifiers of that messaging. For Sarma, whose political identity is closely tied to both Assamese pride and BJP's national vision, invoking the flag is also a bridge between regional sentiment and pan-India nationalism — a balance he has cultivated since taking office. As another Independence Day approaches, the question is not whether the flags will go up — they will. The real measure is whether the campaign deepens into civic habit or remains a calendar ritual.Point of View
Personalised with an emotional appeal, and anchored to the Prime Minister's image — all in one post. For Sarma, who governs a frontier state and leads the NEDA alliance, such messaging serves a dual function: reinforcing BJP's national-identity brand while cementing his own stature as a loyalist who can mobilise the North-East. The consistency of this pattern since 2022 suggests it has proven electorally and culturally effective. The real policy question it sidesteps is whether citizen participation in flag campaigns translates into durable civic engagement beyond the calendar moment.
NationPress
13 Aug 2026
Frequently Asked Questions
What is the Har Ghar Tiranga campaign?
Har Ghar Tiranga is a national campaign launched by the Indian government in 2022 as part of Azadi Ka Amrit Mahotsav, encouraging every household to hoist or display the national flag around Independence Day to mark 75 years of Indian independence.
Why did Himanta Biswa Sarma post about the Tricolour?
Assam CM Himanta Biswa Sarma posted on August 12, 2026 to urge citizens to participate in the Har Ghar Tiranga campaign, calling the Tricolour the nation's honour and pride, and linking the drive to PM Modi's leadership.
What did Himanta Biswa Sarma say about the Tricolour?
Sarma said the Tricolour is 'our honour, our pride, and our glory,' adding that all efforts and sacrifices are dedicated to it, and called on people to strengthen their bond with the flag.
What is NEDA and what is Sarma's role in it?
The North-East Democratic Alliance (NEDA) is a BJP-led political alliance of parties in India's North-East region. Himanta Biswa Sarma serves as its convenor, making him a key figure in BJP's political strategy across the region.
When was Har Ghar Tiranga first launched?
The Har Ghar Tiranga campaign was first launched in August 2022 to coincide with India's 75th Independence Day celebrations under the Azadi Ka Amrit Mahotsav initiative.
