Millions of young Indians are taking a pledge to stay drug-free — and Bihar Chief Minister Samrat Choudhary wants every last one of them to hear that message loud and clear. On Sunday, 27 September 2026, Choudhary took to X to amplify Prime Minister Narendra Modi's call on Mann Ki Baat, spotlighting the 'Nasha Mukt Yuva Abhiyan' (Drug-Free Youth Campaign) and the institutions rallying behind it.

Quoting the Prime Minister directly, Choudhary wrote: 'Millions of the country's youth are taking a pledge under the Nasha Mukt Yuva Abhiyan to stay away from drugs and to make others aware too. My Bharat, NSS, schools, colleges and social organisations are also joining this campaign to stand by the youth. Through the participation and creativity of youth, the message of drug-freedom is reaching every corner of society.'

What the Nasha Mukt Yuva Abhiyan actually does

The Nasha Mukt Bharat Abhiyan was launched by the Ministry of Social Justice and Empowerment in August 2020, targeting substance abuse prevention among young people aged 15 to 35. The campaign operates through awareness drives, community pledges and structured outreach in schools and colleges — making educational institutions its frontline delivery mechanism.

Two national youth platforms are central to its reach. My Bharat — the government's flagship portal for youth engagement and volunteerism — and the National Service Scheme (NSS), a Ministry of Youth Affairs and Sports programme embedded across schools and colleges nationwide, both channel students directly into the campaign's awareness activities.

Mann Ki Baat as a policy amplifier

Prime Minister Modi launched Mann Ki Baat in October 2014 as a monthly radio address designed to spotlight citizen-centric campaigns and social causes. Over the years it has become a consistent vehicle for giving national visibility to welfare drives — from cleanliness campaigns to digital literacy — and the drug-free youth push now sits firmly in that tradition.

Choudhary's post is part of a wider pattern of state-level BJP leaders echoing and amplifying the Prime Minister's Mann Ki Baat messaging, extending its reach from a national broadcast into regional social-media ecosystems. Bihar, with its large and youthful population, represents a significant field for any awareness campaign aimed at the 15–35 demographic.

Youth creativity as the campaign's edge

What the post singles out — beyond institutional participation — is the role of youth creativity in carrying the message forward. The framing suggests the campaign is not just a top-down awareness drive but one that invites young people to generate and share their own anti-drug content, a strategy increasingly common in health-communication efforts seeking organic reach.

With My Bharat and NSS as organised conduits and social organisations providing grassroots density, the campaign's architecture places institutional credibility alongside peer-to-peer energy. Whether that combination translates into measurable behavioural change is what state-level implementation reports — and eventually parliamentary scrutiny — will have to answer.