Shivraj backs Modi's Nasha Mukt Yuva Abhiyan call
Synopsis
Union Agriculture Minister Shivraj Singh Chouhan amplified PM Modi's Mann Ki Baat message on the Nasha Mukt Yuva Abhiyan on 27 September 2026, highlighting a mass youth pledge against drugs and substance abuse as a defining moment for India's anti-narcotics social campaign.
Key Takeaways
Union Agriculture Minister Shivraj Singh Chouhan shared PM Modi's Mann Ki Baat address on the Nasha Mukt Yuva Abhiyan on 27 September 2026 .
PM Modi highlighted that lakhs of Indian youth have taken a pledge against drugs and intoxicants under the campaign.
The Nasha Mukt Bharat Abhiyan was originally launched on 15 August 2020 by the Ministry of Social Justice and Empowerment.
Mann Ki Baat , PM Modi's monthly radio programme, serves as a key platform for amplifying social welfare campaigns to mass audiences.
The campaign strategy centres on voluntary public pledges by youth as a tool for community-level social accountability.
Millions of Indian youth have taken a solemn pledge to reject drugs and narcotics — and Union Agriculture Minister Shivraj Singh Chouhan made sure the moment did not go unnoticed. On Sunday, 27 September 2026, Chouhan amplified Prime Minister Narendra Modi's appeal from Mann Ki Baat, calling the mass youth resolve against substance abuse 'a very important pledge' for the nation.
Chouhan shared the Prime Minister's words verbatim: 'नशा मुक्त युवा अभियान... देश के लाखों युवाओं ने नशे के विरुद्ध, drugs के खिलाफ, एक बहुत महत्वपूर्ण संकल्प लिया है' — 'The Nasha Mukt Yuva Abhiyan... lakhs of the country's youth have taken a very important pledge against intoxicants, against drugs.'
Mann Ki Baat as a policy amplifier
Prime Minister Modi's monthly radio programme, Mann Ki Baat, has long served as a direct channel between the government and citizens — bypassing traditional broadcast infrastructure to reach listeners in rural towns and urban neighbourhoods alike. When a campaign earns a mention on the programme, it signals the highest level of political attention. By amplifying this particular episode, senior BJP leader and former four-term Madhya Pradesh Chief Minister Chouhan is lending additional weight to the anti-drug push, directing his substantial social media following toward a cause the central government is clearly prioritising.The Nasha Mukt Bharat Abhiyan's long runway
The roots of this campaign stretch back to 15 August 2020, when the Ministry of Social Justice and Empowerment formally launched the Nasha Mukt Bharat Abhiyan — a nationwide awareness and de-addiction drive targeting districts identified as particularly vulnerable to substance abuse. The current Nasha Mukt Yuva Abhiyan builds on that foundation, pivoting the focus sharply toward youth participation and community-level pledges rather than top-down enforcement alone. The strategy is deliberate: voluntary, public commitments by young people carry social accountability that government directives rarely can.Why the youth focus matters now
India's demographic dividend is also its vulnerability — a young population means a large cohort susceptible to drug experimentation during formative years. The government's repeated return to this theme across Mann Ki Baat episodes reflects both the scale of the challenge and the political salience of being seen to act on it. A campaign anchored in youth pledges costs little but generates visible civic momentum — and when ministers of Chouhan's stature amplify it, the signal travels far beyond the Prime Minister's radio audience. The real measure of the Nasha Mukt Yuva Abhiyan will come in follow-up: whether the pledges translate into sustained community de-addiction infrastructure, and whether Modi returns to the theme in future Mann Ki Baat episodes to report progress.Point of View
And senior state-level leaders like Chouhan immediately amplify it to their own constituencies, multiplying reach without additional policy cost. The Nasha Mukt Yuva Abhiyan fits a broader pattern of the government using pledge-based, citizen-participation campaigns to demonstrate social responsiveness on issues — drug abuse among youth — that resonate deeply with middle-class and rural voters alike. For Chouhan specifically, welfare messaging has always been central to his political identity, and aligning visibly with a Prime Ministerial initiative reinforces his standing within the party hierarchy. The campaign's durability will ultimately depend on whether it graduates from symbolic pledges to measurable de-addiction outcomes.
NationPress
27 Sept 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva Abhiyan?
The Nasha Mukt Yuva Abhiyan is a government-backed campaign encouraging Indian youth to take public pledges against drug use and substance abuse, building on the Nasha Mukt Bharat Abhiyan launched on 15 August 2020 by the Ministry of Social Justice and Empowerment.
What did PM Modi say about the Nasha Mukt Yuva Abhiyan on Mann Ki Baat?
PM Modi highlighted that lakhs of Indian youth had taken a very important pledge against intoxicants and drugs under the Nasha Mukt Yuva Abhiyan, using Mann Ki Baat as a platform to amplify the campaign's reach.
What is Mann Ki Baat?
Mann Ki Baat is Prime Minister Narendra Modi's monthly radio programme through which he addresses the nation on social, cultural, and governance themes, often spotlighting citizen-driven initiatives and government campaigns.
Why did Shivraj Singh Chouhan share this Mann Ki Baat message?
As a senior BJP leader and Union Minister, Chouhan amplified PM Modi's Mann Ki Baat appeal to extend the Nasha Mukt Yuva Abhiyan's reach to his own social media audience and align with the party's welfare communication strategy.
When was the Nasha Mukt Bharat Abhiyan launched?
The Nasha Mukt Bharat Abhiyan was launched on 15 August 2020 by India's Ministry of Social Justice and Empowerment to raise awareness and combat drug abuse across vulnerable districts nationwide.
