Mann Ki Baat ep 138: Modi praises youth in Nasha Mukt Yuva Abhiyan
Synopsis
In the 138th Mann Ki Baat, Modi didn't just applaud youth — he signalled that the Nasha Mukt Yuva Abhiyan is moving from pledge-taking to active community intervention, with health camps, medication support, and a festive-season vigilance call. With 100 weeks on the clock and NSS, My Bharat, and social organisations all mobilised, this is one of the government's most structured youth-led behaviour-change drives yet.
Key Takeaways
PM Modi addressed the 138th episode of Mann Ki Baat on 27 September 2026 .
He praised youth participation in the Nasha Mukt Yuva Abhiyan , a 100-week anti-drug campaign.
Volunteers from My Bharat , NSS , schools, colleges, universities, and social organisations are participating.
Youth are sharing creative content on social media under the hashtag #NASHAMUKTYUVA via the My Bharat app.
Health checkups and medication camps are planned as next steps in the campaign.
Modi urged citizens to support those attempting to quit drugs, especially during the upcoming festive season .
Prime Minister Narendra Modi on Sunday, 27 September 2026, used the 138th episode of his monthly radio programme Mann Ki Baat to commend India's youth for their active participation in the Nasha Mukt Yuva Abhiyan, a nationwide anti-drug campaign, and urged all citizens to stay alert to substance abuse in their communities, particularly as the festive season approaches.
What the Campaign Involves
The Nasha Mukt Yuva Abhiyan is slated to run for 100 weeks and is drawing participation from volunteers affiliated with the My Bharat platform, as well as members of the National Service Scheme (NSS). Schools, colleges, universities, and several social and spiritual organisations have joined the initiative, with pledge ceremonies and awareness programmes already held across the country in recent days.
'Young people associated with NSS are also a part of the campaign. Schools, colleges and universities have also joined in, along with several social and spiritual organisations,' Modi said during the broadcast.
Youth Creativity at the Centre
Modi highlighted that what impressed him most was the manner in which young people are spreading the anti-addiction message through their own creative formats — in their own languages and through their own mediums. He noted that competitions on the My Bharat app, covering anthem and slogan writing as well as street plays, have drawn thousands of participants. Youth are also amplifying the campaign on social media using the hashtag #NASHAMUKTYUVA.
'Our young people are spreading the message of quitting addiction in their own language and through their own methods. I had urged our young friends during Mann Ki Baat (earlier) to join this campaign through their own creativity. I am happy to see that thousands of youths have responded to this call,' Modi said.
Upcoming Health and Medical Activities
Looking ahead, the Prime Minister said the campaign will expand to include health checkups and medication camps as part of its anti-drug outreach. These activities are intended to provide tangible support to those seeking to overcome substance dependence, going beyond awareness alone.
Festive Season Alert and Community Responsibility
Modi also directed a message at ordinary citizens, urging them to watch out for youth who may be drifting toward drug use, especially during the upcoming festive period. He called for a community-driven response — encouraging conversation with those at risk and support for those attempting to quit.
'If a young person is heading towards a bad habit, around you, talk to him. If someone is willing to quit drugs, support them. Let us all come together to take forward the resolve of Nasha Mukt Yuva and Viksit Bharat,' he said.
This comes amid a broader government push to address substance abuse among youth as part of its Viksit Bharat vision. The 138th Mann Ki Baat episode marks another step in converting campaign pledges into on-ground action through institutional and civil society networks.
Point of View
Not mobilisation numbers. Pledge ceremonies and hashtag campaigns are visible and easy to count; actual reductions in youth substance abuse are not. The addition of health checkups and medication camps is a meaningful shift toward intervention, but these remain unquantified in scope. With the festive season cited as a risk window, the government is right to time this push now — the question is whether the campaign infrastructure outlasts the initial enthusiasm.
NationPress
27 Sept 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva Abhiyan?
The Nasha Mukt Yuva Abhiyan is a 100-week government-backed anti-drug campaign mobilising youth through pledges, awareness programmes, and creative outreach. It involves My Bharat volunteers, NSS members, schools, colleges, and social organisations across India.
What did PM Modi say about the campaign in Mann Ki Baat?
Modi praised thousands of young people for joining the campaign through creative formats such as anthem writing, street plays, and social media content using #NASHAMUKTYUVA. He said the message, medium, and energy of the campaign all belong to the youth.
What activities are coming up under the campaign?
Health checkups and medication camps are planned as upcoming activities under the Nasha Mukt Yuva Abhiyan, aimed at supporting individuals seeking to overcome substance dependence beyond awareness programmes alone.
Why did Modi urge extra vigilance during the festive season?
Modi noted that the festive season can increase exposure to substance use and urged citizens to talk to young people heading toward bad habits and to support those willing to quit drugs. He framed community alertness as central to the campaign's success.
Which organisations are part of the Nasha Mukt Yuva Abhiyan?
The campaign includes volunteers from the My Bharat platform, National Service Scheme (NSS) members, schools, colleges, universities, and several social and spiritual organisations, reflecting a broad institutional mobilisation.
