Local crafts meeting global buyers — that is the pitch Uttar Pradesh is making at the fourth edition of its flagship export showcase. Chief Minister Yogi Adityanath and Union Home and Cooperation Minister Amit Shah jointly inaugurated the UP International Trade Show 2026 (UPITS 4.0) in Greater Noida on Friday, 25 September 2026, signalling the state government's continued push to move UP's local produce from village lanes onto international shelves.

What CM Yogi Said at the Launch

Speaking at the inauguration, Chief Minister Yogi Adityanath framed UPITS as more than a trade fair. 'UPITS ke madhyam se naya Uttar Pradesh apne Product, Potential evam Innovation ko vaishvik manch par prastut kar raha hai' — through UPITS, the new Uttar Pradesh is presenting its products, potential, and innovation on a global stage, he said. He pointed to growing footfall at the show as evidence of rising global trust in the state, adding that the platform was delivering a marketplace to artisans' skills, opportunity to youth innovators, scale to MSMEs, and fresh recognition to farmers' hard work.

UPITS 4.0 and the ODOP Legacy Behind It

This is not UP's first attempt at this kind of international showcase. The state government has run three prior editions of the International Trade Show with the explicit goal of connecting MSMEs, artisans, and agri-producers to international buyers. The trade show sits alongside the One District One Product (ODOP) initiative, launched in 2018, which systematically branded each of UP's 75 districts by a signature product — from Varanasi's silk to Agra's leather — to build recognisable export identities at scale.

UPITS 4.0 is in effect the marketplace where those ODOP identities are tested on a global audience. Amit Shah's presence as Union Minister for Cooperation adds a cooperative-sector dimension, underlining how artisan cooperatives and farmer collectives feed directly into the export pipeline the state is building.

Why Greater Noida and Why Now

Greater Noida's positioning — at the doorstep of the national capital, with established exhibition infrastructure — makes it a strategic choice to attract international delegations and domestic buyers in a single footprint. Holding the show in September, ahead of the festive and winter buying season globally, gives potential buyers enough lead time to place orders for delivery.

The broader pattern is clear: Uttar Pradesh is systematically using high-profile trade events, anchored by central government participation, to position itself as a manufacturing and export hub — a narrative that complements national self-reliance drives. Trade volumes generated, export orders booked, and any MoUs signed during UPITS 4.0 will be the real scorecard of whether that narrative has found buyers.