Sanju Samson named Brand Ambassador of Delhi's Jan Kaushal Kendra
Synopsis
Sanju Samson's cricketing fame is now being channelled into Delhi's skilling push — the Chief Minister has named him Brand Ambassador of Jan Kaushal Kendra, Moti Nagar, leaning on his personal story of rising from Delhi's cricketing grassroots to inspire a new generation toward skills and self-reliance.
Key Takeaways
Sanju Samson was appointed Brand Ambassador of Jan Kaushal Kendra, Moti Nagar , by the Madan Lal Khurana Foundation .
Delhi CM Rekha Gupta met Samson on 18 September 2026 and congratulated him on joining 'Team Delhi.' The Chief Minister inaugurated the Virasat Club Scheme , set to launch in 75 CM Shri Schools in its first phase.
The scheme is part of the 'Seva Sankalp Abhiyan' tied to Prime Minister Narendra Modi's birthday.
Travel influencers from Chhattisgarh were also hosted at the Delhi Secretariat for a five-day documentation programme on Delhi's development.
Star cricketer Sanju Samson on Friday, 18 September 2026, met Delhi Chief Minister Rekha Gupta at the Delhi Secretariat, where she congratulated him on his appointment as Brand Ambassador of Jan Kaushal Kendra, Moti Nagar — a role conferred by the Madan Lal Khurana Foundation. The meeting marked Samson's formal induction into what the Chief Minister called 'Team Delhi.'
Samson's Connection to Delhi
Chief Minister Rekha Gupta underlined the cricketer's personal ties to the capital, noting that Samson spent his formative years in Delhi and took his first steps in competitive cricket here. In a post on X, she wrote: 'Sanju shares a special bond with Delhi, where he spent his early years and began his cricketing journey.'
As Brand Ambassador, Samson is expected to serve as a role model inspiring Delhi's youth toward skills development, employment opportunities, and self-reliance through the Jan Kaushal Kendra platform. MLA Harish Khurana, senior members of the Trinity Foundation, and representatives of IACT Education were also present at the occasion.
Other Highlights of the Chief Minister's Day
Earlier on Friday, Chief Minister Gupta welcomed a group of young travel influencers and digital creators from Chhattisgarh to the Delhi Secretariat. According to her post on X, the visitors are on a five-day programme to document Delhi's development through their creative platforms, framed under a 'Viksit Delhi' narrative aligned with the broader national development vision.
Later in the day, the Chief Minister inaugurated the 'Virasat Club Scheme' for students of government schools, aimed at deepening awareness and pride around Delhi's historical and cultural heritage. The launch was described as part of the 'Seva Sankalp Abhiyan' organised in connection with Prime Minister Narendra Modi's birthday. In the scheme's first phase, Virasat Clubs will be set up in 75 CM Shri Schools across Delhi, with expansion to all government schools planned subsequently.
What the Virasat Club Scheme Aims to Do
Gupta wrote on X: 'Our effort is that the children of Delhi do not just read about their rich heritage in books, but know it, understand it, and develop a sense of pride and responsibility towards its preservation.' Education Minister Ashish Sood and Tourism and Art and Culture Minister Kapil Mishra were present at the inauguration.
What Comes Next
The Jan Kaushal Kendra's outreach with Samson as its face is likely to draw greater youth footfall to the skilling centre in Moti Nagar. The Virasat Club rollout beyond the initial 75 schools will be one to watch as a gauge of the scheme's ambition versus its ground-level execution.
Point of View
Not celebrity endorsements. What would sharpen accountability here is public disclosure of how many youth the Moti Nagar centre has actually trained and placed. Similarly, the Virasat Club Scheme has genuine educational merit, but rolling it out as part of a birthday-linked political campaign risks reducing a substantive heritage initiative to a news cycle. The test will be whether the clubs survive that cycle and get the curriculum and funding they need.
NationPress
18 Sept 2026
Frequently Asked Questions
Why did Delhi CM Rekha Gupta meet Sanju Samson?
Delhi Chief Minister Rekha Gupta met cricketer Sanju Samson on 18 September 2026 to congratulate him on his appointment as Brand Ambassador of Jan Kaushal Kendra, Moti Nagar, a skilling centre under the Madan Lal Khurana Foundation. The meeting formally welcomed him as part of 'Team Delhi.'
What is Jan Kaushal Kendra, Moti Nagar?
Jan Kaushal Kendra, Moti Nagar is a skills development centre in Delhi, operating under the Madan Lal Khurana Foundation. It aims to connect Delhi's youth with vocational skills, employment opportunities, and pathways to self-reliance.
What is the Virasat Club Scheme launched by Delhi CM?
The Virasat Club Scheme is a heritage awareness programme for Delhi government school students, inaugurated by Chief Minister Rekha Gupta on 18 September 2026. In its first phase, clubs will be established in 75 CM Shri Schools, with plans to expand to all government schools thereafter.
What is the Seva Sankalp Abhiyan?
The Seva Sankalp Abhiyan is an initiative organised by the Delhi government around Prime Minister Narendra Modi's birthday. The Virasat Club Scheme was launched on the second day of this campaign.
What is Sanju Samson's connection to Delhi?
According to Chief Minister Rekha Gupta, Sanju Samson spent his early years in Delhi and began his cricketing journey in the city, giving him a personal bond with the capital that makes him a relatable figure for its youth.
