Has DMK Successfully Enrolled Over 31 Lakh Members in Just Five Days?

Synopsis
Key Takeaways
- Over 31 lakh new members enrolled in five days.
- The campaign aims for two crore new members.
- Focus on consolidating public opinion against the BJP.
- Internal monitoring ensures data accuracy.
- Active involvement of M.K. Stalin in the campaign.
Chennai, July 9 (NationPress) The ruling DMK's ambitious membership campaign, known as 'Oraniyil Tamil Nadu', has made a remarkable debut, enrolling more than 31 lakh new members within the initial five days of its launch. The initiative, which commenced last week, is regarded by party insiders as one of the most organized and meticulously supervised outreach efforts in the party's recent history.
This 45-day drive aims to enlist at least 30 percent of voters at each booth across the state, with an overarching goal of adding two crore members to the DMK's base.
Unlike previous membership drives that were often seen as mere formalities, this campaign is being approached with greater seriousness, bolstered by a comprehensive internal monitoring and evaluation framework.
Senior party officials disclosed that this initiative is not solely focused on boosting the party's numbers but also on strengthening public sentiment against what the DMK refers to as the “discriminatory and neglectful” policies of the BJP-led Union government towards Tamil Nadu.
The campaign incorporates door-to-door canvassing, booth-level engagement, and direct interactions with voters to spotlight the perceived injustices perpetrated by the Centre.
Central to the campaign's operations is the Populus Empowerment Network (PEN), the DMK's internal think tank.
PEN has dispatched dedicated field teams to verify the accuracy of enrolment data submitted by local units, marking a significant departure from earlier campaigns where discrepancies in figures often went unchecked.
The DMK leadership, spearheaded by Chief Minister and party president M.K. Stalin, is actively involved.
CM Stalin has been in consistent contact with district and booth-level officials to gauge the campaign's progress.
Sources indicate that feedback from PEN observers and other internal monitoring units is being relayed directly to the leadership, fostering a transparent and results-driven approach.
With the Lok Sabha elections approaching in mere months, the DMK views the 'Oraniyil Tamil Nadu' campaign as a vital measure to revitalize its base, garner support, and counter the BJP's expanding influence in the state.
Party insiders believe that the campaign's early success could pave the way for a more aggressive and focused political strategy in the months ahead.