Goyal marks 12 years of Make in India with defiant pride
Synopsis
Key Takeaways
Twelve years after Prime Minister Narendra Modi unfurled the Make in India lion on 25 September 2014, Union Commerce and Industry Minister Piyush Goyal marked the anniversary with a combative flourish — declaring that the initiative has grown loud enough to silence every doubter who ever questioned it.
From a 2014 launch to a 12-year manufacturing bet
Make in India was conceived as India's most ambitious attempt to rewire its economic identity — from a services-heavy, import-reliant economy to a global design and production hub. When Modi unveiled the programme at a ceremony in New Delhi in September 2014, the scepticism was loud: could a country with creaking infrastructure, a labyrinthine regulatory stack, and chronic skill gaps really compete with established manufacturing giants?
Goyal's post today — 'The Make in India lion is silencing the skeptics with a deafening roar' — is a direct answer to that question, framed as a verdict rather than a claim.
PLI schemes and the push to raise manufacturing's GDP share
The initiative did not travel alone. From 2020 onward, the government layered sector-specific Production-Linked Incentive (PLI) schemes on top of the Make in India umbrella, targeting industries from semiconductors and smartphones to pharmaceuticals and solar modules. The logic was blunt: tie cash incentives directly to incremental production, not promises. Manufacturers and foreign investors — the two constituencies Make in India always needed most — were the explicit audience.
The broader policy ambition has remained consistent: lift manufacturing's share of GDP and pull in waves of foreign direct investment that had historically bypassed India in favour of East and Southeast Asian rivals.
What the anniversary moment signals
Anniversary posts by senior ministers are rarely accidental in their tone. Goyal's lion metaphor — roaring down sceptics — is a deliberate political statement: that 12 years of continuity have vindicated the original bet. The video attached to the post signals an intent to showcase milestones rather than merely mark a date on the calendar.
The test, as always, will come in hard numbers. Upcoming quarterly industrial production data and FDI inflow figures will determine whether the roar translates into measurable momentum heading into the programme's second decade.
A 12-year manufacturing mission doesn't win on anniversaries. It wins on factory floors — and the next set of data will tell that story.